What’s New: Lift Trends

Many customers have shared with us how much they’d like to be able to show the impact of optimizations on a KPI over the life of a campaign. Upwave’s new Trend visualization does just that, displaying daily lift performance over time that surfaces both (a) increased accuracy as data is collected and (b) the impact of campaign optimizations. Found alongside the chart and table options in the Brand Lift tab, you can create, customize, and save a trend using the same tool!

 

 

Upwave’s trends are versatile like charts and tables. They support multiple cuts for a KPI so you can compare relative performance over time…

…and each daily point is annotated with detail that makes it easy to put the overall trend in context.

 

Trend visualizes the increased accuracy that comes with data collection, as the fluctuation decreases and the margin of error narrows over time.  In addition, the impact of optimizations that materially impact campaign-level performance can often be seen.