Thanks to another update to Survata’s platform, users now have the ability to visualize brand lift data in a tabular format using the new Table Builder tool.

After logging into Survata’s dashboard, users will see the option to visualize brand lift data in either a chart or a table format.

May1

Survata’s new tabular view is ideal for exploring large volumes of data, and comparing multiple tactics simultaneously.

May2

The interactions for creating a tabular visualization are the same for creating a chart view. Select at least one KPI and one Cut from the sidebar menu, and the table will dynamically update to match the selections.

 

KPI Names Instead of Survey Questions

Another May 2020 update: One of Survata’s most frequent user requests was to display Brand Lift KPIs in terms of KPI names, not survey questions. Now, whenever users access their brand lift data in the dashboard, all standard KPIs will be labeled with their KPI names—only standard Survata KPIs will appear with KPI names.

May 3To view the original survey question, simply hover over the KPI of interest, then survey question will appear in a tooltip:

May4

 

Single Sign-On for Platform Access

Another great update for May: Survata now supports single sign-on (SSO)! For companies that use Google for SSO, simply login with Google.

May5

Find out more about these new or updated features, or request a demo of the Survata platform.