Self – Serve Campaign Creation Is Here!
All advertisers are having to do more with less. Streamlining and simplifying the setup of campaign measurement is emerging as a top priority for advertisers and agencies.
Think of how quick and easy it is to set up brand measurement on YouTube or Facebook. Upwave is making it that easy to set up measurement for your entire brand campaign, from linear TV to programmatic. Starting today, your dashboard has this card at the top.
To initiate Upwave’s systems, simply follow the navigation to submit your campaign details. No more scheduling conference calls and long email threads analyzing your media plan.
Step 1: Basic Campaign Information: What are the product, brand and campaign names, and flight dates?
Step 2: Media Plan: What channels and what estimated reach for your campaign?
Step 3: Media Partners: Who are your media partners? If one is not on the list, simply add it.
And that’s it. This initiates Upwave’s automated campaign setup and measurement systems, as you can see on your dashboard that now shows your campaign. If your campaign is feasible, the status will change from Under Review to Prelaunch, and you can then connect your campaign to DCM and begin downloading tags.