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By Allyson Sutton In Ad Measurement

Ingredients Matter: Why Holistic Measurement with OTS Corrupts Results

Have you ever wondered why the same food you make at home looks so much better in the commercial on…

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Ad Measurement Branding Consumer Behavior

Why Is Digital Advertising Socially Important?

Consumer Behavior COVID-19 Market Research

TV Viewership in the Time of COVID-19

BrandLift data-science For Advertisers

Daily Automated Reads Feature Empowers Advertisers With Daily Input

Ad Measurement Optimize Thought Leadership

Campaign Measurement: Perceptions vs. Reality

For Advertisers Product Update

May Product Updates: Table Builder for Brand Lift Data, SSO and More

Branding Optimize Trends

Introducing Cut-Level Controls: A Powerful Advancement in Brand Campaign Optimization

COVID-19 Trends

Survata Insights Report: Trusting Brand Names Over Generics in Light of COVID-19

COVID-19 News

Our Flexibility with Customers during Covid-19

Ad Measurement Branding COVID-19 Thought Leadership

4 Essential To-Do’s for Brands in the Midst of COVID-19

Ad Measurement For Advertisers Optimize Thought Leadership

Why Advertisers Should Act on Data That May Not Be Statistically Significant

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