Wondering if your campaign is performing well? Unclear how much brand awareness lift to expect from your campaigns? These are commonly asked questions Survata has set out to answer in a series of studies across hundreds of brand campaigns.

 

In this webinar, Survata released the first study of a series exploring the effects of baseline awareness on typical lift in awareness driven by a brand campaign, which turned up some surprising results. Listen to the recording to find out what they are!

 

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