Upwave Culture Collective – 2021 year in review As we welcome the new year and look forward to 2022, we wanted to take the time to look back and recap some highlights of the past year. At Upwave we have three different internal initiatives that support our culture: Upwave United events, Upwave Momentum and our …
Brand campaigns aren’t one-dimensional. They’re complex and creative and designed to change minds and behaviors across diverse audiences engaging with all sorts of media. Yet legacy measurement platforms remain stuck in a one-dimensional world, relying on small groups of paid participants which ultimately give a skewed view of reach and lift. As campaigns expand across …
Introducing On-Target Profiles and Reach: A Holistic View of Campaign Targeting Read More »
Season without Swag At Upwave, we strive to weave our company values into all of our business decisions. As the holidays approached in 2020, and offices (or homes, in the now mostly remote workforce) became filled with branded goodies and gifts — we took a step back and asked ourselves: how can we be more …
Upwave Celebrates Giving Tuesday with Season Without Swag Read More »
All site visits tracked. Each message tailored. Every caller’s valuable feedback sought. Orchestrating a cohesive brand experience has become more challenging — and more high-stakes — than ever. To overcome the complexities, CMOs are investing heavily in machine-learning software to manage the touchpoints throughout the customer journey. According to a Forrester Consulting survey, they’ll spend $105M …
How can Sentiment, Search, Social, and Sales Data Help you Measure Your Brand? Read More »
The mere mention of mid-campaign reporting and optimization should come with a dose of ibuprofen. Mid-flight insights have long been a headache in the industry, largely because brand marketers haven’t had a viable alternative to legacy metrics like statistical significance. We all know these familiar frustrations too well. How many times have you seen multiple …
Upwave and TVSquared have jointly completed a partnership, to uncover insights around real-time outcomes that are leading indicators of long-term business growth. “Advertisers often have both short-term goals, like sales, and long-term goals, like brand building. Partnering with Upwave enables us to offer mutual customers with a broader portfolio of solutions that cover all bases,” …
Upwave enables marketers to measure as many brand campaigns as needed, providing in-depth insights for each one. While this detailed campaign-level analysis is essential for campaign-specific optimization decisions, marketers often need to assess performance across their entire portfolio in order to make bigger-picture planning, budgeting, and even optimization decisions. Until now, though, portfolio-level analysis has …
Cross-Campaign Insights at-a-glance: Introducing Upwave’s Portfolio Analytics Read More »
The most common challenge we hear from CMOs is an inability to demonstrate the ROI of brand investments. Faced with competing demands for budget from channels that appear more measurable — direct response advertising, new distribution channels — it’s always hard to show the revenue impact of investing in the brand. That’s typically because there …
Introducing Customer Lift: Measure Full-Funnel Impact of Brand Campaigns Read More »
From targeting verification to privacy concerns to real-time optimization decisions, there are seemingly hundreds of factors that brand marketers must consider when it comes to brand campaign measurement. We’ve compiled a list of critical questions to ask your measurement partner to ensure you’re getting the most accurate, efficient, and privacy-compliant data when analyzing and optimizing …
Have you ever wondered why the same food you make at home looks so much better in the commercial on TV? Or why the burger you get doesn’t measure up to the picture on the menu? Delivering the perfect single image requires creating a meal with ingredients that you would never actually consume. That immaculate …
Ingredients Matter: Why Holistic Measurement with OTS Corrupts Results Read More »
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