Ad Measurement

Ingredients Matter: Why Holistic Measurement with OTS Corrupts Results

Have you ever wondered why the same food you make at home looks so much better in the commercial on TV?  Or why the burger you get doesn’t measure up to the picture on the menu? Delivering the perfect single image requires creating a meal with ingredients that you would never actually consume.  That immaculate …

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A Costly Ad Measurement Mistake and How to Avoid it

There are measurement techniques that worked for offline advertising that fail when used to measure digital advertising – and yet, the industry continues to apply them. Outdated ad measurement techniques can result in misleading insights because they do not account for the flood of additional factors that accompany digital advertising. Given digital advertising is growing …

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Advertising Week: Panel Highlights Ad Measurement in the Mobile Era

Last week was America’s big marketing and advertising conference, Advertising Week, and no doubt that a lot of the buzz centered on the continued Russian ad scandal and Google’s YouTube mea culpa. However, while those crises and respective responses are quite important to advertisers, it was the breakout panels where the significant issues that brands …

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Questions to Ask Your Measurement Partner

From targeting verification to privacy concerns to real-time optimization decisions, there are seemingly hundreds of factors that brand marketers must consider when it comes to brand campaign measurement. We’ve compiled a list of critical questions to ask your measurement partner to ensure you’re getting the most accurate, efficient, and privacy-compliant data when analyzing and optimizing …

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Upwave Launches Customer Research Technology For Surveying Online and Offline Customers

As covered by leading media outlets like Venture Beat, Upwave has released a new solution to study offline and online customers. For additional insights, we have also partnered with Safegraph, a location data analytics platform to track in-store visits. Upwave’s clients in eCommerce and with brick and mortar locations will be able to benefit from …

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Introducing Customer Lift: Measure Full-Funnel Impact of Brand Campaigns

The most common challenge we hear from CMOs is an inability to demonstrate the ROI of brand investments. Faced with competing demands for budget from channels that appear more measurable — direct response advertising, new distribution channels — it’s always hard to show the revenue impact of investing in the brand. That’s typically because there …

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Tying Viewability & Persuasion Analytics: Upwave Teams with Oracle Data Cloud on Moat Analytics Integration

  Upwave Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising SAN FRANCISCO —  Upwave, a leading brand advertising measurement company, today announced a collaboration with Oracle Data Cloud to integrate attention data from its ad-viewability platform Moat Analytics with brand impact data from the Upwave Brand Measurement platform. …

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