Ad Measurement

Upwave at Lotame Ignite Americas – May 17th, 2018 NYC

Upwave and Lotame have partnered to power best-in-class audience and measurement solutions for the world’s top advertisers, publishers, and agencies. Via a unique server to server integration, Upwave and Lotame can port data between their platforms to validate, augment and measure any audiences. With industry concerns over data quality at an all-time high, Lotame and …

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Upwave at The ARF’s ConsumerXScience Conference

We are happy to return as proud sponsors to The ARF ConsumerXScience conference in New York March 27-28, 2018. This is ARF’s flagship event that focuses on a deep understanding of consumer behavior and drivers of creative excellence. The conference draws leaders from brands, agencies, media, research companies and academia to steer the future of …

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Audience Validation: The Next Step In Programmatic Quality

Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …

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Trends in Ad Measurement NYC – Panel & Happy Hour on 2/8/2018

After our successful event in San Francisco, Upwave is bringing “Trends in Ad Measurement” to NYC on Thursday, February 8th, 2018. Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of industry …

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