News

Upwave Expands Holistic Brand Measurement Capabilities with ShareOfSearch.Net Acquisition

Brand marketers increasingly need comprehensive analytics to measure both the health of their brand and the impact of their campaign investments. To meet this demand, and extend our brand analytics platform beyond campaign-specific measurement, Upwave is thrilled to announce our acquisition of search analytics technology from Croft Analytics. In addition to our leading cross-channel brand …

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Season Without Swag: Upwave & Givsly Give Back This Holiday Season

The end of the year often means offices filled with gift baskets and promotional holiday goodies from sales teams and business partners. While client gifting Guns Bet Ceske Casino Czech Republic is undoubtedly a fun way to spread cheer and show appreciation, the team at Upwave decided to rethink our approach to giving this year. …

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Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …

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Webinar – Accuracy Case Study: Panels vs. SurveyWalls

Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data. Upwave will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers …

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Upwave Secures $14 Million Series B Funding

After Upwave’s rapid growth in market research, leading investors and technology visionaries seize the opportunity to fuel Upwave’s exploding ad measurement business See our announcement in The Wall Street Journal (PDF Link). SAN FRANCISCO — Upwave, the top technology-powered advertising measurement and market research company, today announced it has secured $14 million in Series B …

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