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March 2024 Product Release Notes

Upwave Product Updates AI Campaign Insights Reports Launch Finding the story in brand outcomes measurement results takes work and expertise. Upwave’s new AI Campaign Insights Reports are helping to change that. AI Campaign Insights Reports are 100% AI-generated PowerPoint slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete …

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July 2023 Product Release Notes

Upwave Product Updates Checklist Enhancement Now, when your pre-launch or live campaigns experience discrepancies between served and measured impressions, the campaign checklist shows a Fix Discrepancies task.  Click the task to see which tags are affected, then click those tags for detail and troubleshooting suggestions. Thanks to all your feedback, more campaign checklist enhancements are …

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June 2023 Product Release Notes

Upwave Product Updates Campaign Checklist Stay on top of what you need to do to keep your campaign measurement moving!  Now, Upwave’s platform surfaces critical tasks for your team, like downloading tags, scheduling ad server reports, and mapping tactics, giving you easy access anytime you need it. Scroll through to-dos for all your campaigns—pre-launch, live, …

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2022 Product Release Notes | Part Two

What’s New: Understand Incremental Reach | Deduplicated Cross-Media Reach Measuring Linear TV alongside other channels like Digital, OTT, CTV, and Addressable TV is even more powerful with deduplicated reach metrics.  Upwave’s platform now automatically factors in audience overlaps when calculating unique reach and penetration metrics.  Deduplicated reach gives you a view into the incremental reach …

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Measuring the Effectiveness of Brand Advertising

We recently asked OpenAI’s newly launched ChatGPT (you probably saw all the hype last week) to write us five paragraphs about measuring brand advertising, and its effectiveness. We were so impressed with the results, we joked it was publishable content–so, we’re publishing it!   “Write me 5 paragraphs about how to measure whether brand advertising …

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2022 Product Release Notes | Part One

What’s New: Efficiently Detect Tagging Issues and Decrease Inaccuracies | Automated Discrepancy Reports and Alerts   Detecting and troubleshooting tagging issues as early as possible is essential to accurate measurement.  Enter Upwave’s automated, always-on discrepancy reporting! Upwave’s discrepancy reports update automatically in our platform as quickly as your ad server reports are received, giving you …

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Maximizing Brand KPIs with Brand Optimization: Usage Increases Brand Outcomes by 7X

Waiting for post-campaign research reports–and hoping a campaign achieved success against your Brand KPIs–is no longer acceptable. In the past, agencies and media partners optimized their media to improve direct response metrics, and then research teams were forced to back into a compelling post-campaign brand story. This created a big disconnect. But if brands want …

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