Learn

Browse through to understand how we help maximize your brand efforts.

Browse documents

Plan

Study Best Practices E-book

Learn best-in-class study design so you can answer your business’ most pressing challenges

How Healthy is your Brand?

Keep a pulse on the state of your brand with monthly KPI snapshots. Check out where Apple HomePod stands in the smart speaker industry to learn how you too can proactively monitor brand health against competitors.

Verizon Case Study: Turning Personas into Digital Audiences

Is there a better way to leverage market research insights in programmatic advertising? Learn how Verizon used the Survata platform to activate preferred segments by directly onboarding personas.

Measure

AKQA Case Study: Optimizing Media Targeting Strategy for Leading Drain Cleaner Brand

Learn how AKQA discovered groundbreaking insights about purchase behaviors amongst different buyer segments for its client using Survata’s brand measurement technology and data insights.

Brand Lift For Agencies

Learn how Survata’s Brand Campaign Measurement product exposes underperforming ad spend so that agencies can help their clients get the most out of their budget.

In-app Measurement Case Study

Learn how Survata’s Brand Campaign Measurement solution helped a major mobile platform measure in-app ad performance, earning them a 7-figure contract with the advertiser.

Survata Cross-Channel Measurement

Content fragmentation is accelerating. Learn how advertisers are approaching cross-channel measurement today and preparing for further fragmentation in the future.

How Survata’s Privacy Moves Actually Boost Measurement Accuracy

At Survata, we have dived head-first into the vast pool of opportunities created by new privacy safeguards. We are excited to share some of the ways brand outcome measurement will actually be more accurate as a result.

Ad Measurement Reach and Recruiting Methodology

Learn how Survata’s content wall generate 13x higher response quality than panels.

How Much Brand Awareness Lift Should I Expect From My Campaigns?

Is my campaign performing well? How can I tell if my brand lift is considered good? These are commonly asked questions Survata has set out to answer in a series of studies across hundreds of brand campaigns.

Built-in Data Quality

Learn how the Survata Analytics Suite is engineered to collect non-PII data and to conduct quality checks on all data prior to any analysis.

The Future of TV Measurement is Digital

As brands and agencies seek to understand the ROI of their video advertising across all marketing channels, the measurement options for linear & advanced TV must keep pace with digital solutions.

The New Generation of Brand Lift

See how Survata has the scale and reach to get brand lift data in real-time for in-flight optimization.

World-Class Deconfounding

Causal measurement, without proper deconfounding, is either incorrect or inconclusive. What was once best-in-class deconfounding, before the digital age of advertisement, no longer suffices.

Optimize

How to Use Brand Lift to Optimize a Campaign

How a Fortune 100 Tech Company was able to get actionable insights from their programmatic campaigns with Survata.

Persuadable Audiences

In order to have the greatest impact on brand campaigns, it is critical to get your message in front of the most receptive audience…

The Questions You Should Be Asking Your Brand Lift Vendor

Tough questions you should be asking to ensure the metrics you’re given report what they claim.

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.