Media reports over the last year have underscored why it’s still the “Wild West” in programmatic, but Upwave continues to pioneer new ways to bring clarity to programmatic ad effectiveness, segment validation, segment creation and audience profiling. And, now the media has taken notice.
On Friday, both MediaPost and MarTech Advisor spotlighted Upwave’s partnerships with major data management platforms (DMPs), including Lotame, Salesforce Krux, Adobe and Oracle BlueKai. These reports followed recent coverage in AdWeek and MarTech Today.
Why the growing interest? Because Upwave’s DMP integrations deliver results by measuring what works and doesn’t work in programmatic. As brands increase programmatic spend, digital ad costs continue to rise, and competition for consumers’ online attention span intensifies, reaching the right audience and getting better ROI have never been more important.
Learn how you can choose the right audience segments to target, create your own audience segments to target, and evaluate and optimize campaigns in progress.