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How Much Lift In Ad Recall Should I Expect From My Campaigns?
Ad recall is one of the most straight-forward metrics to track effectiveness of a brand campaign. Learn why you need to be utilizing a methodology that takes into account campaign-specific factors and baselines rather that a one-size-fits-all approach.
A Firm Foundation: Future-Proof Tracking for a Privacy-safe World
Digital ad measurement as we know it isn’t built to last. The truth is, relying on one-to-one identifiers has always been a house built on a foundation of sand, but that foundation has now been completely eroded by the tide of privacy protection.
Make your brand marketing more impactful
See how our software & data can make every brand dollar count, now more than ever.