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By Ken Archer In Optimize

Why Brand Lift Stat Sig does not Answer the Campaign Optimization Question

Traditional brand lift reporting displays multiple metrics - observed lift, statistical significance - that can each tell a different story,…
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Optimize

Why Brand Lift Stat Sig does not Answer the Campaign Optimization Question

Product Update

February 2021 Product Update: Optimization Tab, Census Baseline and Centralized Campaign Setup

Optimize

The Right Tool for the Job: Introducing Upwave Optimization

Ad Measurement

The New Table Stakes: All Measurement Is Cross-media Now

Ad MeasurementFor Advertisers

Why Email is Not a Deterministic ID

Product Update

January 2021 Product Update: Saving Brand Lift and Targeting Verification Tables

ad effectiveness

From Ad Engagement to Civic Engagement: Upwave and Chalice Partner to Mobilize Voters

For AdvertisersThought Leadership

Survival of the Leanest: How Future-Proof Agencies Leverage Automated Ad Ops

ad effectivenessAd Measurement

Why OTS-Based Exposure is Problematic in Brand Effectiveness Measurement

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Season Without Swag: Upwave & Givsly Give Back This Holiday Season

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  • Products
    • Brand Campaign Measurement
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    • Careers
  • Login
    • Brand Campaign Measurement
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