Blog

Follow us on Facebook

Follow us on Twitter

Follow us on Linkedin

By Joel Sadler In For Advertisers

Survival of the Leanest: How Future-Proof Agencies Leverage Automated Ad Ops

The leading agencies of the future won’t be those with the biggest yachts at Cannes or the most floors in…

Read More

For Advertisers Thought Leadership

Survival of the Leanest: How Future-Proof Agencies Leverage Automated Ad Ops

ad effectiveness Ad Measurement

Why OTS-Based Exposure is Problematic in Brand Effectiveness Measurement

News

Season Without Swag: Upwave & Givsly Give Back This Holiday Season

Product Update

December 2020 Product Update: Searching and filtering placements for tagging!

Ad Measurement

How to Interpret (and Act on) Brand Campaign Targeting Verification Results

Product Update

November 2020 Product Update: Self – Serve Campaign Creation is Here!

Ad Measurement BrandLift

Can Cause Marketing Be Measured? What the “Love Has No Labels” Campaign Reveals about Advocacy in Advertising

ad effectiveness Ad Measurement COVID-19

Spread the Word, Not the Virus: Measuring the Effectiveness of a Public Health Campaign with Gumgum and the AdCouncil

ad effectiveness Ad Measurement

A Family Affair: The Reality of Household Device Sharing

ad effectiveness For Advertisers

Trust but Verify: Multichannel Targeting Verification at Scale

1 2 3 … 14 Next »

© 2021 Upwave. All Rights Reserved.