The Upwave platform plans, measures, and optimizes brand campaigns to make brand marketing more impactful.
We know our success starts with our entire team, so we established core values to guide every action we take.
Celebrates others’ milestones, goes out of the way to know colleagues, respectful of others’ time and gives others the benefit of the doubt.
Bias Toward Action
Believes done is better than perfect, when sees a problem, addresses it without being asked to, honors commitments: does what they say they’ll do, doesn’t let discussion of a problem outlast time to solve it, and no task is beneath them
Intellectual, not just Intelligent
Asks “why” often, curious about our industry and aspects of Upwave outside of their role, proudly wonkish, crisp and precise in communication, logical, structured approach to problem-solving.
Puts company goals ahead of their ego, respects how their piece fits into the whole puzzle, helps with tasks outside of their role, contributes to team bonding and the Upwave community, proud when Upwave wins, and fights harder when we lose.
Play Nice with Others
Gracious in disagreement, debates to learn, not win, takes their work seriously, but not themselves, energized by collaboration, and high EQ: aware of their impact on others.
This is Upwave
Meet the team that makes brand marketing more impactful.
The Leadership Team
Chris is an accomplished Founder, Entrepreneur, and Venture Capitalist. Chris holds a degree in finance and economics from the University of Notre Dame. Growing up playing soccer, the first brand Chris felt connected to was Umbro. Umbro shorts, shirts, and cleats made every child who wore them cool in the eyes of their 7-year-old classmates. He remembers the smell of new Umbro equipment each Fall when he got to buy his new soccer gear.
Ajey specializes in financial modeling, mergers & acquisitions, and financial analysis. He holds an MBA from the University of Michigan and a BS in Computer Science from the University of Delaware. Ajey’s favorite brand as a child was Air Jordan. Growing up in the 1990s, the Air Jordan brand was ubiquitous in pop culture and epitomized "90s cool." Ajey was a big fan of both Michael Jordan and basketball growing up and can vividly remember the thrill of getting a new pair of Air Jordan sneakers on his eleventh birthday.
Jim is the inventor of over 20 issued U.S. patents and has authored 7 peer-reviewed papers. He graduated from Johns Hopkins University with a BS in Computer Science and Mathematical Sciences (Applied Math). Growing up in Maine, Jim always loved LL Bean as a brand. He was very outdoorsy, growing up canoeing, hiking, and camping and LL Bean fit that lifestyle. When his children went to school, he was really excited to buy them their first Bean backpacks.
Jon specializes in advertising research, custom insights, analytics, and operations. Jon received a BA in Mathematics and Economics from Albion College. The first brand Jon felt passionate about was Mongoose, a bicycle brand of BMX Products, Inc. Jon and his friends spent their summers riding on dirt trails that they forged themselves. Jon loved configuring his Mongoose BMX to match his favorite Mongoose Factory racer, Eric Rupe, because he caught the biggest air off jumps.
Ken holds an International Business Law degree from Central European University, an MA in Philosophy from the Catholic University of America, and a BA in Political Theory and Philosophy from Tufts University. The first brand Ken felt a strong connection to was Saks Fifth Avenue because they opened a store in his small hometown of Tulsa, filling the town with the pride of having been selected over larger cities. When they opened, Ken bought Saks parachute pants to impress his 5th-grade classmates.
Her expertise is in full-life cycle recruitment with a focus on the candidate experience and consistently prove success as a strong leader who is adept at developing and managing relationships at all levels. Proven ability to manage demanding requisition loads while meeting tight deadlines.
As CEO of Boost Media, he has experience in building high-growth tech companies - keeping an eye on fixing top and bottom-line performance while adhering to strict cost to revenue metrics. Tim holds an MBA from Cornell University and a BA in Economics from the University of California, Santa Barbara. The first brand Tim remembers feeling passionate about is Sears. Sears sold everything (i.e. tools, clothes, furniture, insurance, mortgages, candy, etc.) - it was the original Amazon. Even his in-laws’ house in Bayonne, New Jersey was ordered out of the Sears catalog. Tim loved wearing Tough Skin Jeans; they were a staple in every house in his neighborhood.
Prior to Conductive Ventures, Carey spent over 4 years investing at Intel Capital focused on Internet and enterprise software companies. His portfolio included 500Friends (acquired by Dentsu), Box (BOX), BrightEdge, Gigya (acquired by SAP), Kabam (acquired by Netmarble), Nexmo (acquired by Vonage), Onefinestay (acquired by AccorHotels), Sprinklr, and SweetLabs.
Carey has an M.B.A. from the Wharton School of Business at the University of Pennsylvania. He also graduated with a B.A. in International Economics from the University of California Los Angeles.
Tim has created over $7B of market cap as a VC and operator. Prior to founding PivotNorth, Tim was a partner and GP for 12 years at Sequoia Capital and US Venture Partners. During Tim’s operating career, he helped build C-Cube Microsystems from a startup into a publicly-traded leader in digital video, and at Tandem Computers he helped design Tandem’s flagship Everest server line. Tim is co-author of three issued US patents.
Tim received a B.S. in Electrical Engineering from the University of Notre Dame with High Honors, an M.S. in Electrical and Computer Engineering from Stanford University, and an M.B.A from Harvard Business School with Distinction.