Brand Lift

Upwave’s Brand Lift measures campaign performance and analyzes tactics–improving KPIs.

Measuring Brand Lift in real-time, with always-on analytical rigor, can signal whether or not your brand is top-of-mind and how existing and potential customers perceive your brand –both of which are critical factors in long-term sales growth and retention.

Upwave’s Brand Lift data is census representative, uncapped and available across all devices. The granular, real-time dashboard gives brands, agencies and media partners access to actionable Brand Lift data early, with both campaign and portfolio views, bringing science to top-of-funnel.

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Unified Brand Lift, with Efficient Set-Up

Reduce time spent reconciling channel-specific reports, with cross-Media reads reported nightly for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable in a single dashboard. Plus, same-day, automated setup, with 75% of campaigns seeing results within 7 days, Upwave’s Brand Lift slashes the costs and time required with traditional brand measurement firms.

Better Math, Better Measurement

Upwave’s methodology is designed, and meticulously checked, to ensure our sample is high-quality, census-representative and clean of bias or other interference. The only accurate, incremental measurement of the impact of an advertiser’s media campaign on Brand Lift, our methodology ensures advertisers are measuring the effects of a campaign and not other factors. Measure upper and mid-brand-funnel KPIs such as Awareness, Recall, and Consideration, as well as lower-brand-funnel KPIs like purchase intent and–Upwave’s proprietary metric–purchase propensity.

Actionable Insights, On-Demand

Upwave makes reporting on insights easy, throughout a campaign. Bayes, Upwave’s AI Agent, turns data into digestible, on-demand insights both in-platform and available to download–at the click of a button. Find these insights at the cut-level via On-Demand Takeaways, or for a full campaign with Upwave’s AI Campaign Insights Reports–including optimization recommendations.

Portfolio Analytics at the Brand and Tactic-Level

Upwave allows you to view campaigns individually or, an industry-first, across your entire historical portfolio. Brands, agencies and media partners can now optimize media tactics across all campaigns and brands at once. While a campaign-level view helps answer campaign-specific questions, looking across campaigns at a macro level helps make big-picture planning, budgeting, and Brand Optimization decisions.

Evaluate Brand Performance with Upwave Norms

Upwave provides various norm types to help customers contextualize Brand Lift performance in alignment with their campaign KPIs. Upwave Norms take into account all campaigns ensuring reliable estimates and serving as a precise indicator of expected lift. Plus, our AI-agent, Bayes, enhances the accuracy of our classification methods.

Upwave offers norms that are designed to help contextualize campaign performance in ways brands need including: Platform Norms, Brand Maturity Norms, Industry Norms and Tactic Norms.

The Brand Outcomes Measurement Platform

See how you can bring science to top-of-funnel