Brand Lift
Measuring Brand Lift in real-time, with always-on analytical rigor, can signal whether or not your brand is top-of-mind and how existing and potential customers perceive your brand –both of which are critical factors in long-term sales growth and retention.
Upwave’s Brand Lift data is census representative, uncapped and available across all devices. The granular, real-time dashboard gives brands, agencies and media partners access to actionable Brand Lift data early, with both campaign and portfolio views, bringing science to top-of-funnel.
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Unified Brand Lift, with Efficient Set-Up
Better Math, Better Measurement


Actionable Insights, On-Demand
Upwave makes reporting on insights easy, throughout a campaign. Bayes, Upwave’s AI Agent, turns data into digestible, on-demand insights both in-platform and available to download–at the click of a button. Find these insights at the cut-level via On-Demand Takeaways, or for a full campaign with Upwave’s AI Campaign Insights Reports–including optimization recommendations.
Portfolio Analytics at the Brand and Tactic-Level


Evaluate Brand Performance with Upwave Norms
Upwave provides various norm types to help customers contextualize Brand Lift performance in alignment with their campaign KPIs. Upwave Norms take into account all campaigns ensuring reliable estimates and serving as a precise indicator of expected lift. Plus, our AI-agent, Bayes, enhances the accuracy of our classification methods.
Upwave offers norms that are designed to help contextualize campaign performance in ways brands need including: Platform Norms, Brand Maturity Norms, Industry Norms and Tactic Norms.
