White Papers

Browse through our library of white papers to understand how we help maximize your brand efforts.

Measuring Customer Lift

Measuring the Accuracy of Audience Targeting across Campaigns and Tactics

Measuring the Impact of CTV Brand Campaigns On Customer Lift

How Much Lift In Ad Recall Should I Expect From My Campaigns?

A Firm Foundation Future-Proof Tracking for a Privacy-safe World

AKQA Case Study: Optimizing Media Targeting Strategy for Leading Drain Cleaner Brand

In-app Measurement Case Study

The Future of TV Measurement is Digital

Upwave Cross-Channel Measurement

How Upwave’s Privacy Moves Actually Boost Measurement Accuracy

Ad Measurement Reach and Recruiting Methodology

How Much Brand Awareness Lift Should I Expect From My Campaigns?

Built-in Data Quality

World-Class Deconfounding

The New Generation of Brand Lift

Brand Lift For Agencies

Introducing the Upwave Outperformance Indicator

Chalice Case Study: Persuasion for US Campaign 2020

How to Use Brand Lift to Optimize a Campaign

The Tough Questions You Should Be Asking Your Brand Lift Partner

Persuadable Audiences

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.