White Papers

Browse through our library of white papers to understand how we help maximize your brand efforts.

Customer Forecast: Connecting Brand Advertising & Sales

On-Target Reach: Holistic Audience Insights for Brand Campaigns  

Measuring the Accuracy of Audience Targeting across Campaigns and Tactics

Measuring the Impact of CTV Brand Campaigns On Customer Lift

A Firm Foundation Future-Proof Tracking for a Privacy-safe World

How Upwave’s Privacy Moves Actually Boost Measurement Accuracy

How Much Brand Awareness Lift Should I Expect From My Campaigns?

How Much Lift In Ad Recall Should I Expect From My Campaigns?

The Tough Questions You Should Be Asking Your Brand Lift Partner

Introducing the Upwave Outperformance Indicator

Chalice Case Study: Persuasion for US Campaign 2020

How to Use Brand Lift to Optimize a Campaign

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