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Guides, Playbooks and Reports

Browse through our informative guides, playbooks, and reports to learn how to enhance the impact and effectiveness of your brand investment.

Brand Impact Report: The Power of Streaming Audio

Upwave + Kargo, Proving Brand-Building Power

A Guide to AWS Clean Rooms

AudienceXpress Brand Building Report

VABs Advanced Measurement Solutions Directory

Brand Impact Report: Attributes that Impact Lift

Brand Impact Report: Why Brand Advertising Fails

A Guide to Brand Optimization

Upwave in Action Success Stories

The Advertiser's Recession Playbook

Fall 2022 Brand Impact Report

Playbook: Future Proof Measurement

TVision & Upwave Report

VAB Report - Today's Innovations in Measurement

Playbook: The Bottom Line of Brand Advertising

Q1 2022 VAB Report - Today's Innovations in Measurement

Questions To Ask Your Measurement Partner

Bring Science to Top-of-Funnel​

Learn how Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform.

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