Guides

Browse through our handy guides to learn valuable industry tips and tricks to make your brand marketing more impactful.

Upwave in Action Success Stories 2023

The Advertiser's Recession Playbook

Fall 2022 Brand Impact Report

Playbook: Future Proof Measurement

Tvision Upwave Report 2022

VAB Report - Today's Innovations in Measurement

Playbook: The Bottom Line of Brand Advertising

Q1 2022 VAB Report - Today's Innovations in Measurement

How To Use Brand Lift To Optimize Your Campaigns

Questions To Ask Your Measurement Partner

How Much Lift In Ad Recall Should I Expect?

How Much Brand Awareness Lift Should I Expect?

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