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Guides, Playbooks and Reports

Browse through our informative guides, playbooks, and reports to learn how to enhance the impact and effectiveness of your brand investment.

The Advertiser’s Playbook to Automation

The Brand-Building Power of Contextual Targeting on CTV

Brand Impact Report: The Power of Streaming Audio

A Guide to AWS Clean Rooms

VABs Advanced Measurement Solutions Directory

Brand Impact Report: Attributes that Impact Lift

Brand Impact Report: Why Brand Advertising Fails

A Guide to Brand Optimization

The Advertiser's Recession Playbook

Fall 2022 Brand Impact Report

Playbook: Future Proof Measurement

TVision & Upwave Report

VAB Report - Today's Innovations in Measurement

Playbook: The Bottom Line of Brand Advertising

Q1 2022 VAB Report - Today's Innovations in Measurement

Questions To Ask Your Measurement Partner

Bring Science to Top-of-Funnel​

Learn how Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform.

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