The Brand Outcomes Measurement Platform
Dynamic, Real-Time Dashboard to Maximize Brand Lift
With Upwave’s real-time platform, marketers can create dynamic campaign dashboards, access all modules, and easily see if the campaign is driving lift.
Cross-Channel Coverage
Cross-channel measurement with accurate, privacy-safe data in a unified dashboard for CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio.
Granular Cut-Level Controls
Evaluate Brand Lift at a tactical level, giving granular insights to compare performance of media, creative and more.
Better Math and Methodology
Upwave’s methodology is designed, and meticulously checked, to ensure our sample is high-quality, census-representative and clean of bias or other interference.
Put a Performance Lens on Brand Investment
Upwave allows marketers to regularly measure, improve, and maximize with an always-on, analytical rigor for brand campaigns.
AI-Powered Insights and Reports
Upwave uses AI to help customers turn data
into digestible, on-demand insights both in-platform and available to download–at the
click of a button.
Actionable Optimization Recommendations
Upwave’s Brand Optimization is purpose-built as a tool for decision makers to clearly understand over–and underperforming–
tactics, without a statistician on staff.
On-Target Profiles and Reach
Upwave uses real attitudinal data and machine learning to verify whether a campaign is reaching your brand-specific audience–
beyond age and gender.
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