Why OTS-Based Exposure is Problematic in Brand Effectiveness Measurement
Do you remember what days you wore green last week? What about the roads you drove yesterday? You might have a general idea (“I think I wore my new sweater…
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December 2020 Product Update: Searching and filtering placements for tagging!
What’s New: Searching and filtering placements for tagging Upwave’s self-serve tagging makes setting up campaign measurement a cinch. Integrate your Upwave dashboard with you DCM account API and automatically retrieve placements,…
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