#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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Instant Insights

Get immediate consumer input on any marketing question, with answers from real people, in an automated insights workflow.

Track, measure, test

The Upwave platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.

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Data at your fingertips

Using the largest consumer dataset available, get real-time results on a modern dashboard.

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Recent Articles

For AdvertisersThought Leadership
January 22, 2021

Survival of the Leanest: How Future-Proof Agencies Leverage Automated Ad Ops

The leading agencies of the future won’t be those with the biggest yachts at Cannes or the most floors in Midtown. They’ll be those who do more with less. Agencies…
ad effectivenessAd Measurement
January 5, 2021

Why OTS-Based Exposure is Problematic in Brand Effectiveness Measurement

Do you remember what days you wore green last week? What about the roads you drove yesterday? You might have a general idea (“I think I wore my new sweater…
December 18, 2020

Season Without Swag: Upwave & Givsly Give Back This Holiday Season

The end of the year often means offices filled with gift baskets and promotional holiday goodies from sales teams and business partners. While client gifting is undoubtedly a fun way…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.