#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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Recent Articles

May 2, 2021

Instant Insights is Now Part of PureSpectrum

For the last few years, Upwave has been proud to offer two products in market - Brand Campaign Measurement and Instant Insights. These products had different customers, different capabilities, different…
Product Update
April 29, 2021

April 2021 Product Update: Expert Tips

What’s New: Expert Tips Our new Expert Tips button embeds Upwave’s knowledge base directly in our platform, to put information at your fingertips whenever you need it.     Click…
Ad Measurement
April 26, 2021

Questions to Ask Your Measurement Partner

From targeting verification to privacy concerns to real-time optimization decisions, there are seemingly hundreds of factors that brand marketers must consider when it comes to brand campaign measurement. We’ve compiled…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.