The Analytics Platform for Brand Advertising

We know your short-term metrics aren’t proving the value of your brand investment. Upwave gives you a unified, cross-media solution to measure top-of-funnel, long-term brand advertising, today. Real-Time dashboards, updated daily, for Digital, Social, Linear, Addressable and CTV.

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Watch Upwave in Action

TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

One Unified Cross-Media Measurement Platform

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Upwave’s Daily-updated results to perpetually show the brand impact of your optimization decisions

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Create different visualizations of your data that are easily exportable for inclusion in presentations and reports

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Optimization recommendations let you know when a campaign tactic is working, and when it’s not. Don’t wait until the end of your campaign when you could be making accurate and actionable decisions now.

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Verify that your campaign is reaching its target audience, with complete data on behavioral and demographic characteristics.

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Download your full campaign results to customize visualizations in your existing workflow

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Compare your campaign performance to Upwave’s real-time norms, which accurately account for seasonal effects

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Build customizable dashboards to easily monitor the KPIs & cuts most important to your campaign.

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Evaluate the effectiveness of every media tactic, creative tactic and more with tactic-level controls.

“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing Partner
AKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - VP, Research & Analytics at UM Worldwide
Universal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & Analytics
Tremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth Officer
GumGum

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May 28, 2022

Industry arbiter Ebiquity eyes growth amid TV measurement woes

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Make your brand advertising more impactful

See how our software & data can make every brand dollar count, now
more than ever.

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