#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing

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TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing PartnerAKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - Director, Research & AnalyticsUniversal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & AnalyticsTremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth OfficerGumGum

Recent Articles

Product Update
August 30, 2021

August 2021 Product Update: Lift Opportunity Notifications

What’s New: Lift Opportunity Notifications Sifting through all the granular cuts of data for your campaign to find potential optimizations can be time-consuming. Opportunity notifications reduce what would otherwise be…
Ally Buzzanga
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Uncategorized
August 17, 2021

Toward a Privacy-Safe Future: Why Media Innovators Like Kargo Choose Upwave as Their Measurement Partner

The history of innovation follows a familiar pattern: new technology comes along that improves our quality of life, time reveals its unintended consequences, and innovators jump in to create something…
Allyson Sutton
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Ad Measurement
August 12, 2021

TVSquared and Upwave Partnership Unifies Insights to Drive Long-Term Business Outcomes With TV Advertising

Upwave and TVSquared have jointly completed a partnership, to uncover insights around real-time outcomes that are leading indicators of long-term business growth. “Advertisers often have both short-term goals, like sales,…
Joel Sadler
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Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.

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