The Brand Analytics Platform

Make brand marketing more impactful


One unified cross-channel measurement platform

Upwave’s Daily-updated results to perpetually show the brand impact of your optimization decisions.

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports

Optimization recommendations let you know when a campaign tactic is working, and when it’s not. Don’t wait until the end of your campaign when you could be making accurate and actionable decisions now.

Verify that your campaign is reaching its target audience, with complete data on behavioral and demographic characteristics.

Download your full campaign results to customize visualizations in your existing workflow

Compare your campaign performance to Upwave’s real-time norms, which accurately account for seasonal effects

Build customizable dashboards to easily monitor the KPIs & cuts most important to your campaign.

Evaluate the effectiveness of every media tactic, creative tactic and more with tactic-level controls.

Recent Articles

January 20, 2022

Introducing Customer Forecast: Upwave’s industry-first metric reveals the impact of brand campaigns on sales in real-time

Despite spending $560 billion annually on global advertising, marketers have long struggled to measure the impact of brand advertising on sales outcomes. In fact, nearly half of CFOs surveyed by…
ad tech
January 18, 2022

Measurement Landscape Sparks Chatter in the Industry, Leaders React to VAB/NBCUniversal Framework

For years, the measurement landscape has been known to be a jumbled, chaotic space, lacking a common understanding, language and framework. Special thanks and acknowledgement to the VAB’s Measurement Innovation…
Ad Measurement
January 14, 2022

Upwave Culture Collective Year in Review

Upwave Culture Collective - 2021 year in review As we welcome the new year and look forward to 2022, we wanted to take the time to look back and recap…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.