#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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Recent Articles

Ad Measurement
October 19, 2021

How can Sentiment, Search, Social, and Sales Data Help you Measure Your Brand?

All site visits tracked. Each message tailored. Every caller’s valuable feedback sought. Orchestrating a cohesive brand experience has become more challenging -- and more high-stakes -- than ever. To overcome…
Ad Measurement
October 11, 2021

How Upwave makes Mid-Campaign Reporting Easy

The mere mention of mid-campaign reporting and optimization should come with a dose of ibuprofen. Mid-flight insights have long been a headache in the industry, largely because brand marketers haven’t…
October 4, 2021

Optimize tactics across all your brand campaigns at once with Portfolio Analytics 

Whether your brand is running multiple campaigns or you are an advertiser with multiple brands across categories: strategic, portfolio-wide decision-making comes with unique challenges. These challenges often stem from the…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.