#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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Instant Insights

Get immediate consumer input on any marketing question, with answers from real people, in an automated insights workflow.

Track, measure, test

The Upwave platform allows for brand tracking, measuring consumer sentiment, testing creative…and more. Endless insights applications for marketers.

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Data at your fingertips

Using the largest consumer dataset available, get real-time results on a modern dashboard.

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Recent Articles

Ad Measurement
April 1, 2021

Ingredients Matter: Why Holistic Measurement with OTS Corrupts Results

Have you ever wondered why the same food you make at home looks so much better in the commercial on TV?  Or why the burger you get doesn’t measure up…
Product Update
March 26, 2021

March 2021 Product Update: Lift Trends

What’s New: Lift Trends Many customers have shared with us how much they'd like to be able to show the impact of optimizations on a KPI over the life of…
March 12, 2021

When Can I Make Optimization Decisions with Upwave’s Outperformance Indicator?

Nearly every aspect of brand lift marketing is dynamic, from the media plan to the data on impressions and outcomes collected continuously throughout a campaign. Yet when it comes to…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.