#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing

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TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing PartnerAKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - Director, Research & AnalyticsUniversal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & AnalyticsTremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth OfficerGumGum

Recent Articles

decay carad effectivenessBrandLift
July 15, 2021

How to Prevent Brand Decay with Targeting Verification

Established brands often underestimate the need for brand marketing. It’s an understandable assumption -- with high levels of brand awareness, why bother investing in brand campaigns? If enough people already…
Ken Archer
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Product Update
June 29, 2021

June 2021 Product Update: In-Dashboard Support, Campaign Objectives & Targets

What’s New: In-Dashboard Support Have a question you’d like to ask before you forget it?  Need help with something but don’t want to fire off another email?  You can now…
Ken Archer
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News
June 28, 2021

Upwave Expands Holistic Brand Measurement Capabilities with ShareOfSearch.Net Acquisition

Brand marketers increasingly need comprehensive analytics to measure both the health of their brand and the impact of their campaign investments. To meet this demand, and extend our brand analytics…
Ken Archer
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Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.

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