The Brand Analytics Platform

Make brand marketing more impactful

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TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

One unified cross-channel measurement platform

Upwave’s Daily-updated results to perpetually show the brand impact of your optimization decisions.

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports

Optimization recommendations let you know when a campaign tactic is working, and when it’s not. Don’t wait until the end of your campaign when you could be making accurate and actionable decisions now.

Verify that your campaign is reaching its target audience, with complete data on behavioral and demographic characteristics.

Download your full campaign results to customize visualizations in your existing workflow

Compare your campaign performance to Upwave’s real-time norms, which accurately account for seasonal effects

Build customizable dashboards to easily monitor the KPIs & cuts most important to your campaign.

Evaluate the effectiveness of every media tactic, creative tactic and more with tactic-level controls.

“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing PartnerAKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - Director, Research & AnalyticsUniversal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & AnalyticsTremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth OfficerGumGum

Recent Articles

Uncategorized
January 20, 2022

Introducing Customer Forecast: Upwave’s industry-first metric reveals the impact of brand campaigns on sales in real-time

Despite spending $560 billion annually on global advertising, marketers have long struggled to measure the impact of brand advertising on sales outcomes. In fact, nearly half of CFOs surveyed by…
Joel Sadler
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ad tech
January 18, 2022

Measurement Landscape Sparks Chatter in the Industry, Leaders React to VAB/NBCUniversal Framework

For years, the measurement landscape has been known to be a jumbled, chaotic space, lacking a common understanding, language and framework. Special thanks and acknowledgement to the VAB’s Measurement Innovation…
Joel Sadler
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Ad Measurement
January 14, 2022

Upwave Culture Collective Year in Review

Upwave Culture Collective - 2021 year in review As we welcome the new year and look forward to 2022, we wanted to take the time to look back and recap…
Ally Buzzanga
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