The Brand Outcomes Measurement Platform

Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.

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Dynamic, Real-Time Dashboard to Maximize Brand Lift

With Upwave’s real-time platform, marketers can create dynamic campaign dashboards, access all modules, and easily see if the campaign is driving lift.

Cross-Channel Coverage

Cross-channel measurement with accurate, privacy-safe data in a unified dashboard for CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio.

Granular Cut-Level Controls

Evaluate Brand Lift at a tactical level, giving granular insights to compare performance of media, creative and more.

Better Math and Methodology

Upwave’s methodology is designed, and meticulously checked, to ensure our sample is high-quality, census-representative and clean of bias or other interference.

Put a Performance Lens on Brand Investment

Upwave allows marketers to regularly measure, improve, and maximize with an always-on, analytical rigor for brand campaigns.

AI-Powered Insights and Reports

Bayes, Upwave's AI Agent, helps customers turn data into digestible, on-demand insights both in-platform and available to download–at the click of a button.

Actionable Optimization Recommendations

Upwave’s Brand Optimization is purpose-built as a tool for decision makers to clearly understand over–and underperforming–
tactics, without a statistician on staff.

On-Target Profiles and Reach

Upwave uses real attitudinal data and machine learning to verify whether a campaign is reaching your brand-specific audience–
beyond age and gender.

Trusted by Brands, Agencies and Media Partners

Hear from Our Partners

“Upwave gives us a clear read on IRIS.TV campaign performance. AI Campaign Insights Reports reveal the drivers behind our results, Upwave Norms put that performance in context, and seamless data exports make it easy to turn those insights into meaningful brand impact.”

Rohan Castelino

IRIS.TV

“Upwave helps us connect the dots between CTV exposure and brand outcomes. The partnership is a game-changer—giving us real-time brand insights that let us go beyond delivering impressions to truly optimizing brand performance.”

Steven Ornstein

Viant

“With Upwave, we can show exactly how Paramount’s premium content and innovative ad formats drive real Brand Outcomes. They give us the data our customers need to see the impact of every campaign.”

Jennifer Strapp

Paramount

“Working with Upwave has been a game-changer. Upwave’s platform and service model allowed us to scale brand measurement +10x in one year, and the insights provided by Upwave help us continuously monitor and optimize results on behalf of our advertising customers. Upwave has demonstrated a continuous dedication to innovation – from building our first-ever user-level brand measurement solution for baked in podcast ads, to delivering AI-supported insights reports. Together, we’ve built a relationship that fosters ongoing creativity and experimentation, and ultimately deliver measurable growth for our customers.”

Alyson Sprague

Wondery

"The depth of flexibility and analysis that Upwave provides is truly invaluable. Their innovative platform empowers us to dive-deep into the data and consistently uncover positive narratives that drive smarter decision-making."

Karl Anderson

Future Today

“Strong brands are not built on clicks, but on memories. The brand that's remembered is the brand that is bought. With Upwave, you measure what really matters to your brand: familiarity, brand associations, ad recall, and purchase intent.”

Pierre Bouvard

Westwood One

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino

UM Worldwide

“Our partnership with Upwave is a true example of innovation and collaboration. We’re able to go beyond traditional metrics, and make smarter creative decisions, optimize brand ROI for our customers, and ultimately build stronger campaigns.”

Travis O’Neil

GumGum