#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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Instant Insights

Get immediate consumer input on any marketing question, with answers from real people, in an automated insights workflow.

Track, measure, test

Track your brand, measure consumer sentiment, test creative…and more. Endless insights applications for marketers.

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Data at your fingertips

Using the largest consumer dataset available, get real-time results on a modern dashboard.

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Recent Articles

September 21, 2020

What’s in a name? Why Survata is becoming Upwave

Today I’m excited to share the biggest news we’ve had in a while - that Survata is rebranding to Upwave! To explain our path forward, it’s best to recall our…
BrandLiftFor AdvertisersProduct Update
August 31, 2020

August 2020 Product Updates: Self-Serve Tag Management; Export Brand Lift & Targeting Verification Tables; and More

It has been another busy month for Survata, adding new features at the request of our customers! You ask and we really do listen. You’ve now got access to self-serve…
Ad MeasurementConsumer BehaviorProduct Update
August 13, 2020

Amidst 500% Growth in Demand for CTV Measurement Survata Announces Enhanced CTV Measurement Suite

As covered by AdExchanger and Beet.TV Survata recently launched an enhanced suite of Connected Television (CTV) measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.