The Brand Analytics Platform

Make brand marketing more impactful

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TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

One unified cross-channel measurement platform

Upwave’s Daily-updated results to perpetually show the brand impact of your optimization decisions.

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports

Optimization recommendations let you know when a campaign tactic is working, and when it’s not. Don’t wait until the end of your campaign when you could be making accurate and actionable decisions now.

Verify that your campaign is reaching its target audience, with complete data on behavioral and demographic characteristics.

Download your full campaign results to customize visualizations in your existing workflow

Compare your campaign performance to Upwave’s real-time norms, which accurately account for seasonal effects

Build customizable dashboards to easily monitor the KPIs & cuts most important to your campaign.

Evaluate the effectiveness of every media tactic, creative tactic and more with tactic-level controls.

“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing PartnerAKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - Director, Research & AnalyticsUniversal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & AnalyticsTremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth OfficerGumGum

Recent Articles

Ad Measurement
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Upwave Celebrates Giving Tuesday with Season Without Swag

Season without Swag At Upwave, we strive to weave our company values into all of our business decisions. As the holidays approached in 2020, and offices (or homes, in the…
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Product Update
October 31, 2021

October 2021 Product Update

What’s New: Campaign Uniques for Person-Level Reach Campaign Uniques are unique individuals reached via Digital, CTV or Addressable TV campaigns.  (Linear TV is not yet included in this figure and…
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Ad Measurement
October 19, 2021

How can Sentiment, Search, Social, and Sales Data Help you Measure Your Brand?

All site visits tracked. Each message tailored. Every caller’s valuable feedback sought. Orchestrating a cohesive brand experience has become more challenging -- and more high-stakes -- than ever. To overcome…
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Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.

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