#1 Analytics Platform for Brand Marketers

Software & data to plan, measure, and optimize brand marketing


Brand Campaign Measurement

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns.

Brand Lift, reimagined

Brand Lift KPIs like you’ve never seen them before – Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale.

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Targeting Verification, finally

No more wondering if your campaign hit your custom behavioral targets – see the actual delivery stats by publisher or audience.

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Recent Articles

Product Update
August 30, 2021

August 2021 Product Update: Lift Opportunity Notifications

What’s New: Lift Opportunity Notifications Sifting through all the granular cuts of data for your campaign to find potential optimizations can be time-consuming. Opportunity notifications reduce what would otherwise be…
August 17, 2021

Toward a Privacy-Safe Future: Why Media Innovators Like Kargo Choose Upwave as Their Measurement Partner

The history of innovation follows a familiar pattern: new technology comes along that improves our quality of life, time reveals its unintended consequences, and innovators jump in to create something…
Ad Measurement
August 12, 2021

TVSquared and Upwave Partnership Unifies Insights to Drive Long-Term Business Outcomes With TV Advertising

Upwave and TVSquared have jointly completed a partnership, to uncover insights around real-time outcomes that are leading indicators of long-term business growth. “Advertisers often have both short-term goals, like sales,…

Make your brand marketing more impactful

See how our software & data can make every brand dollar count, now more than ever.