Events

Masters of Brand Measurement

In this lively discussion with panelists across the media TV ecosystem — learn what challenges, opportunities and foresights our experts have when it comes to the ever changing cross-media media marketplace. Hear from our Masters on topics like:

Cross-media TV’s response to future-proofing
The multi-currency TV marketplace
Evolving consumer viewing habits
What marketers need to focus on to produce real-life outcomes

Watch this Zoom discussion and Q&A now, on-demand.

Events

Keep up with Upwave, watch our Masters of Brand Measurement quarterly webinars, Expert Updates, Launch Events, fireside chats, and more.

Watch Recording

Events

Masters of Brand Measurement

Join us Thursday, March 3 at 10 AM PT / 1 PM ET

All Events

Missed One of Our Events?

Check it out below, or on our YouTube.

Upwave Explains | How Does My Campaign Stack Up

Upwave Explains | How AI Reporting Changes the Game

Upwave Explains | Why Stat Sig Isn’t the Whole Story

Upwave | Industry Icons | A Fireside Chat with Josh Chasin

Upwave Explains | What is Brand Lift?

Upwave | Customer Showcase | Viant

Upwave | Masters of Brand Measurement | AI in Media: What’s Real and What’s Bullsh*t

Upwave Customer Showcase | IRIS.TV

Upwave | Live at the IAB NewFronts 2025

Upwave Expert Update | Evaluating Brand Campaign Performance with Norms

Upwave Customer Showcase | AudienceXpress

Upwave | The Impact of Retail Media on Brand-Building

Upwave | Masters of Brand Measurement | The Impact of Attention on Outcomes

Upwave Customer Showcase | Paramount

Upwave | Masters of Brand Measurement | The Rise of Performance Branding

Upwave | Introduction to Performance Branding

Upwave In Action for Media Companies | Platform Demo

Upwave In Action for Brands and Agencies | Platform Demo

Upwave AI Launch Event Highlights | AI Campaign Insights Reports

Transforming Media with AI | An Upwave Launch Event

Upwave | Q4 Masters of Brand Measurement | All Roads Lead to Outcomes

Upwave Expert Update | A Performance Lens on Brand Investment

Upwave | Q3 Masters of Brand Measurement | Women in Media and Ad Tech

Upwave Expert Update | Campaign Checklists

Upwave Customer Showcase | LG Ad Solutions

Upwave Customer Showcase | Crackle Connex

Upwave | Q1 Masters of Brand Measurement | Going Beyond Currency

Upwave Customer Showcase | Westwood One

Upwave | Q4 Masters of Brand Measurement | Proving Your Brand Building Value in 2023

Upwave Expert Update | Innovations in Automation

Upwave + TVision | The Impact of Attention on Brand Lift

Upwave | Q3 Masters of Brand Measurement | The Future of Cross Media TV

Alexis Ohanian- Will Web3 Disrupt Marketing | Upwave Speaker Series

There’s a Statistically Significant Probability That You’re Doing P-Values Wrong

Masters of Brand Measurement: The Future of TV Measurement – Where are we now?

Introducing Customer Forecast

Webinar How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution

Expert Update from Upwave: On-Target Reach

Expert Update from Upwave – Campaign Reports Made Easy

Masters of Brand Measurement – The 4 S’s of Brand Measurement

Expert Update from Upwave – Portfolio Analytics

Masters of Brand Measurement How Do You Measure DEI

Expert Update from Upwave – Portfolio Analytics

Master of Brand Measurement – Trends in Ad Measurement

Masters of Brand Measurement – How Will Branding Change in Light of the D2C Revolution

Expert Update from Upwave: Introducing Notifications

Expert Update from Upwave: Customer Lift Deep Dive

Masters of Brand Measurement – Rise of Retail Media

Clorox iConnect 2021 Upwave x Vizio

Expert Update from Upwave: Customer Lift

Expert Update from Upwave: When Persuadable Audiences meet Custom Algorithms

Expert Update from Upwave: Optimization in Action

Outperformance Indicator: New Actionable Insights to Optimize your Campaign

Masters of Brand Measurement: Is There a Short Termism Problem in Marketing

Expert Update from Upwave – Impact of IDFA Opt – In on Measurement

Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

Expert Update from Upwave: Audience Targeting Verification – How Much is Good Enough?

Webinar How Much Lift in Ad Recall Should I Expect from My Campaigns

Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

Masters of Brand Measurement: How CTV is Disrupting TV Buying and Measurement

12-8-21 Expert Update from Upwave – On-Target Profiles & Reach

11-10-21 Expert Update from Upwave – Mid-Campaign Reporting Made Easy

10-6-21 Expert Update from Upwave – Portfolio Analytics

9-5-21 ARF Audience x Science

7-29-21 Expert Update from Upwave – Self – Serve Brand Portfolios

6-18-21 Expert Update from Upwave – Introducing Opportunity Notifications

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-28-21 Upwave & Vizio – Clorox iConnect

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

10-28-21 Masters of Brand Measurement – The 4 S’s of Brand Measurement

9-9-21 Masters of Brand Measurement – How Do You Measure DEI Media Investments?

5-13-21 Masters of Brand Measurement – Rise of Retail Media

2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV

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