Open Beta: Upwave Norms in Lift Tables
Available today in open beta: Upwave Norms are now built into lift tables, for faster, easier interpretation of brand lift performance. Clicking the norms toggle above the upper right corner of a lift table displays a norms column with Platform Norms for the overall cut and Tactic Norms for other relevant cuts.
Upwave’s AI agent Bayes recommends Tactic Norms, for Channel and Environment, for many cuts so you don’t need to. However, you can set, change, or remove the norm applied to a cut by hovering over it in the sidebar, clicking the gear icon, selecting your preferred norm in the drop-down, and clicking save.
You can still find Bayes’ recommendation in the drop-down after making a change.
Set Your Industry
You can now select an industry during campaign setup. Choose from 20+ supported industries, enter your own under “Other,” or opt for “None of the Above” if you prefer.
Need to make changes? You can update the industry of pre-launch or live campaigns from the same campaign setup form.
When you choose an industry supported by Upwave your campaign is eligible for Industry Norms.
Update of Industry Norms
Industry Norms have been refreshed and are now displayed along with Platform Norms and Brand Maturity Norms in the norms modal.
The downloadable norms sheet has also been simplified: only the relevant industry appears in the Industry Norms tab. To see norms for a different industry, just update the industry in the campaign info page (contact Support for completed campaigns).
More updates to Upwave Norms are on the way!
Single-Click Shortcuts
Quickly navigate from any page via shortcuts in the blue header bar. You can click on the Upwave logo to return to Campaigns Overview/Portfolio Comparison, or click on your campaign’s name to return to the campaign dashboard.
Clearer Category Names
To improve clarity and sorting, we’ve updated default category names:
Age X Gender (formerly Gender X Age)
Census Region (formerly Region)
Respondent Operating System (formerly Operating System)
More Cross Cuts By Default
You can now access even more cross cuts for your campaigns when results are available. The cross cuts are created automatically for you and available in the lift, optimization, and reach tabs, as well as downloadable results.
Age X Gender X Survey Completion Month
Age X Survey Completion Month
Census Region X Survey Completion Month
Gender X Survey Completion Month