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Upwave Live Now on The Trade Desk Measurement Marketplace

Upwave is proud to announce the launch of our partnership with The Trade Desk, bringing advertisers brand campaign highlights, actionable recommendations to optimize campaigns in-flight, and on-demand, AI-generated reporting at the click of a button. This launch signifies our commitment to providing the tools to measure and enhance Brand Outcomes, and transform the brand measurement space. Measure your …

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March 2024 Product Release Notes

Upwave Product Updates AI Campaign Insights Reports Launch Finding the story in brand outcomes measurement results takes work and expertise. Upwave’s new AI Campaign Insights Reports are helping to change that. AI Campaign Insights Reports are 100% AI-generated PowerPoint slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete …

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July 2023 Product Release Notes

Upwave Product Updates Checklist Enhancement Now, when your pre-launch or live campaigns experience discrepancies between served and measured impressions, the campaign checklist shows a Fix Discrepancies task.  Click the task to see which tags are affected, then click those tags for detail and troubleshooting suggestions. Thanks to all your feedback, more campaign checklist enhancements are …

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June 2023 Product Release Notes

Upwave Product Updates Campaign Checklist Stay on top of what you need to do to keep your campaign measurement moving!  Now, Upwave’s platform surfaces critical tasks for your team, like downloading tags, scheduling ad server reports, and mapping tactics, giving you easy access anytime you need it. Scroll through to-dos for all your campaigns—pre-launch, live, …

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2022 Product Release Notes | Part Two

What’s New: Understand Incremental Reach | Deduplicated Cross-Media Reach Measuring Linear TV alongside other channels like Digital, OTT, CTV, and Addressable TV is even more powerful with deduplicated reach metrics.  Upwave’s platform now automatically factors in audience overlaps when calculating unique reach and penetration metrics.  Deduplicated reach gives you a view into the incremental reach …

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