AI Campaign Insights Reports Generally Available AI Campaign Insights Reports are now generally available. These reports are 100% AI-generated on-demand slide decks that summarize overall performance, surface insights, and make recommendations you can apply in-flight or on future campaigns. To access or generate a new report, click ‘AI Campaign Insights Reports’, choose Google Slides or …
Upwave Norms, Expanded and Embedded Enhanced Upwave Norms give you more flexibility to bring benchmarks to your lift results to contextualize performance. Click the Norms button on your dashboard to access in-platform or download a convenient spreadsheet. Toggle on norms in lift tables, which are easily exportable as PPTX slides. Upwave’s AI agent Bayes incorporates …
New Banner Size and Video Length Tactic Norms Upwave now offers Tactic Norms for Banner Sizes (i.e. 728×90, 320×50, 1080×1920, etc.) and Video Lengths (:06, :15, :30, :90), expanding the tools you have to benchmark brand lift performance. Access Tactic Norms for your campaigns in dedicated tabs within the downloadable norms sheet or by …
Request Cross Cuts Quickly create your own custom data cuts by crossing different categories directly in the Upwave UI. Click Request Cross Cuts from either the sidebar or dashboard ellipsis menu, select categories you want to cross, and granular performance results are available within two business days. Learn more here. Upwave Norms in the AI …
All Upwave Norms in Lift Tables Now in Open Beta, all Upwave Norms are available in lift tables for faster, easier interpretation of your brand lift performance. Use the updated norms toggle above the upper right corner of a lift table to select which norms to display in the norms column: Platform Norms for the overall cut …
Open Beta: Upwave Norms in Lift Tables Available today in open beta: Upwave Norms are now built into lift tables, for faster, easier interpretation of brand lift performance. Clicking the norms toggle above the upper right corner of a lift table displays a norms column with Platform Norms for the overall cut and Tactic Norms for other …
More Cuts by Default You can now access more cuts for your campaigns when results are available. State, Survey Completion Month, and Survey Completion Quarter cuts are created automatically for you and available in the lift, optimization, and reach tabs, as well as downloadable results. More Intuitive Cut Groupings In the sidebar of the Upwave …
Contextualize Performance with Upwave Norms We’re making it easier to contextualize your brand campaign’s performance. Two new norms are now generally available in the Upwave platform: Industry Norms and Tactic Norms. Media Channels are the first available tactic, with other tactics coming soon. Both are powered by Bayes, Upwave’s AI agent. Existing norms have clearer, …
AI Campaign Insights Reports for Google Slides You can now select whether to access an AI Campaign Insights Report in Google Slides or download it in PowerPoint. AI Campaign Insights Reports are 100% AI-generated slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete recommendations that you can apply …
AI Campaign Insights Reports Upwave’s AI Campaign Insights Reports are 100% AI-generated slide decks that showcase valuable insights on campaign performance and in-flight optimization recommendations on-demand throughout your campaign. The first practical application of generative AI in advertising measurement, they take the work out of understanding, interpreting, and clearly communicating Brand Lift results. Integration with …