From Question to Client-Ready in One Session Spend less time formatting and more time on the story. With tables in AI Campaign Insights Sessions, you can go from a question about your campaign straight to a deliverable. Ask Bayes, Upwave’s AI agent, about lift results or optimization opportunities for your campaign overall, by KPI, or by …
Brand Measurement, Now Conversational Engage live with Upwave’s AI agent, Bayes, through AI Campaign Insights Sessions. AI Campaign Insights Sessions introduce a purpose-built analytical interface for brand measurement. Bayes follows the logic of your question, adapts to context, and keeps the analysis moving while surfacing answers using live campaign measurement data whenever questions arise. Whether …
AI Campaign Insights Reports Generally Available AI Campaign Insights Reports are now generally available. These reports are 100% AI-generated on-demand slide decks that summarize overall performance, surface insights, and make recommendations you can apply in-flight or on future campaigns. To access or generate a new report, click ‘AI Campaign Insights Reports’, choose Google Slides or …
Upwave Norms, Expanded and Embedded Enhanced Upwave Norms give you more flexibility to bring benchmarks to your lift results to contextualize performance. Click the Norms button on your dashboard to access in-platform or download a convenient spreadsheet. Toggle on norms in lift tables, which are easily exportable as PPTX slides. Upwave’s AI agent Bayes incorporates …
New Banner Size and Video Length Tactic Norms Upwave now offers Tactic Norms for Banner Sizes (i.e. 728×90, 320×50, 1080×1920, etc.) and Video Lengths (:06, :15, :30, :90), expanding the tools you have to benchmark brand lift performance. Access Tactic Norms for your campaigns in dedicated tabs within the downloadable norms sheet or by …
Request Cross Cuts Quickly create your own custom data cuts by crossing different categories directly in the Upwave UI. Click Request Cross Cuts from either the sidebar or dashboard ellipsis menu, select categories you want to cross, and granular performance results are available within two business days. Learn more here. Upwave Norms in the AI …
All Upwave Norms in Lift Tables Now in Open Beta, all Upwave Norms are available in lift tables for faster, easier interpretation of your brand lift performance. Use the updated norms toggle above the upper right corner of a lift table to select which norms to display in the norms column: Platform Norms for the overall cut …
Open Beta: Upwave Norms in Lift Tables Available today in open beta: Upwave Norms are now built into lift tables, for faster, easier interpretation of brand lift performance. Clicking the norms toggle above the upper right corner of a lift table displays a norms column with Platform Norms for the overall cut and Tactic Norms for other …
More Cuts by Default You can now access more cuts for your campaigns when results are available. State, Survey Completion Month, and Survey Completion Quarter cuts are created automatically for you and available in the lift, optimization, and reach tabs, as well as downloadable results. More Intuitive Cut Groupings In the sidebar of the Upwave …
Contextualize Performance with Upwave Norms We’re making it easier to contextualize your brand campaign’s performance. Two new norms are now generally available in the Upwave platform: Industry Norms and Tactic Norms. Media Channels are the first available tactic, with other tactics coming soon. Both are powered by Bayes, Upwave’s AI agent. Existing norms have clearer, …