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Introducing Customer Forecast: Upwave’s industry-first metric reveals the impact of brand campaigns on sales in real-time

Despite spending $560 billion annually on global advertising, marketers have long struggled to measure the impact of brand advertising on sales outcomes. In fact, nearly half of CFOs surveyed by McKinsey & Company said the reason marketing proposals had been declined or not fully funded in the past was that they didn’t demonstrate a clear …

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There’s a Statistically Significant Probability That You’re Doing P-Values Wrong

We’ve all caught a snippet on our favorite morning info-tainment talk show declaring, “New study finds drinking a glass of wine as good for you as an hour at the gym” or “Latest scientific research shows eating chocolate causes weight loss.”  You probably rolled your eyes and thought, “where do they come up with these …

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STUDY: U.S. Consumers Overwhelmingly Connect With Traditional Brands Over DTC Competitors, But Gap Narrows With Younger Consumers

Upwave Study Finds Brand Advertising Still Critical Amid Success of DTC Upstarts Brand intelligence company Upwave today released the results of a study that measured consumer perceptions of traditional brands versus their direct-to-consumer (DTC) rivals, finding that consumers place much more loyalty, trust and value in traditional brands. However, the trend narrows with younger age …

STUDY: U.S. Consumers Overwhelmingly Connect With Traditional Brands Over DTC Competitors, But Gap Narrows With Younger Consumers Read More »

Come See Us on Stage at ARF’s Audience Measurement Conference

It has been an exciting few weeks for us at Upwave, featuring product launches and partnerships that are unlocking new ways for marketers to conduct research. While we have enjoyed the great reactions from across the ad industry, this is just the beginning of what is going to be quite a busy summer. Next up …

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25 Million Verizon/AT&T Subscribers Up for Grabs in Next Six Months

Verizon and AT&T are the dominant US wireless carriers, with over 70% of subscribers between them. T-Mobile just announced a good quarter driven by new customers, mostly poached from AT&T. We wondered, how many people are going to abandon AT&T and Verizon this year? We asked AT&T and Verizon wireless customers – specifically those who …

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Would you pick Facebook over Twitter? Probably, unless you’re a teen

Despite the recent growth of new social services like Snapchat, the undisputed kings remain Facebook and Twitter (sorry, Google+).  We at Upwave were curious how users of both services would react if they were presented with a digital Sophie’s Choice: Making them select only Facebook or Twitter to keep using. We used our consumer survey …

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What’s worse than your mom seeing your web history? The NSA, Google

While the federal government and your significant other may have very different interests in scouring your personal data, the potential privacy breach is troublesome in both cases. With data security and government surveillance perpetually in the news, we at Upwave decided to gauge public concern about data snooping in various forms. To evaluate this, we …

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