Events

Expert Update from Upwave

Wednesday, January 19 – Learn how Upwave’s Customer Lift allows marketers to quantify how many new customers are acquired or retained from your brand campaigns.

Learn About Masters of Brand Measurement Event Series

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Events Recap

Missed one of our events? Be sure to check out our recaps!

12-8-21 Expert Update from Upwave – On-Target Profiles & Reach

11-10-21 Expert Update from Upwave – Mid-Campaign Reporting Made Easy

10-6-21 Expert Update from Upwave – Portfolio Analytics

9-5-21 ARF Audience x Science

7-29-21 Expert Update from Upwave – Self – Serve Brand Portfolios

6-18-21 Expert Update from Upwave – Introducing Opportunity Notifications

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-28-21 Upwave & Vizio – Clorox iConnect

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

10-28-21 Masters of Brand Measurement – The 4 S’s of Brand Measurement

9-9-21 Masters of Brand Measurement – How Do You Measure DEI Media Investments?

5-13-21 Masters of Brand Measurement – Rise of Retail Media

2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV