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Events
Join Upwave and Chalice Custom Algorithms as we discuss the power of layering persuadable audiences with custom AI to drive real campaign results.
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Events Recap
Missed one of our events? Be sure to check out our recaps!
2-11-20 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?
10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement
7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics
3-10-20 Masters of Brand Measurement – The Future of TV
Expert Update from Upwave – Optimization in Action
Expert Update from Upwave – Outperformance Indicator
Expert Update from Upwave – Impact of IDFA Opt-In on Measurement
Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?
Webinar – How to Tie Brand Lift to Sales
Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner
Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?
Webinar – How Much Brand Awareness Lift Should I Be Expecting?
Upwave & Greenbook – Verizon Case Study: The Revolution of Activating Insights via Programmatic Audiences
1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference
11-5-19 Upwave & Drinkworks – The Market Research Conference
8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift
Products
Brand Campaign Measurement
Instant Insights
Platform
Digital Network
Analytics Engine
Partner Ecosystem
Resources
Whitepapers
Events
Blog
About
Company
Press
Careers
Login
Brand Campaign Measurement
Instant Insights
Request Demo