Events

Expert Update from Upwave

Thursday, 6/17 join Upwave’s Expert Update to learn how our new Opportunity Notifications use AI to take the guesswork out of optimizing brand campaigns.

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Events Recap

Missed one of our events? Be sure to check out our recaps!

5-13-21 Masters of Brand Measurement – Rise of Retail Media

 

2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

4-28-21 Upwave & Vizio – Clorox iConnect

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference