Events
Masters of Brand Measurement
In this lively discussion with panelists across the media TV ecosystem — learn what challenges, opportunities and foresights our experts have when it comes to the ever changing cross-media media marketplace. Hear from our Masters on topics like:
- Cross-media TV’s response to future-proofing
- The multi-currency TV marketplace
- Evolving consumer viewing habits
- What marketers need to focus on to produce real-life outcomes
Watch this Zoom discussion and Q&A now, on-demand.
Masters of Brand Measurement
Upwave gathered a panel of industry experts for this installment of our Masters of Brand Measurement event: Going Beyond Currency.
With the efforts like the newly-formed JIC, we know progress and innovation is being made on certifying alternative currencies.
So, we asked - what's next?In this lively discussion around the future of currency, hear from our Masters on topics like:
- The evolving definition of Currency
- Audience guarantees
- Standardizing Outcomes
- Full-funnel measurement
- and more
Watch this Zoom discussion and Q&A now, on-demand.
Check Out Upwave's Masters of Brand Measurement Event Series
Events Recap
Missed one of our events? Be sure to check out our recaps!