Upwave hosts several events, speaks at top tier AdTech conferences, and produces informative webinars sharing the latest and most cutting-edge developments in brand analytics and optimization.

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Events Recap

Missed one of our events? Be sure to check out our recaps!

10.29.20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

07.23.20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

03.10.20 Masters of Brand Measurement – The Future of TV

Expert Update from Upwave: Audience Targeting Verification – How Much is Good Enough?

Webinar – How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution

Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

1.27.20 Upwave & Popsugar at Media Insights & Engagement Conference

8.14.19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

11.05.19 Upwave & Drinkworks at The Market Research Conference – Turning Cocktail Socialists into In-Home Mixologists

Webinar – How Much Brand Awareness Lift Should I Be Expecting?

Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

Upwave & Greenbook – Verizon Case Study: The Revolution of Activating Insights via Programmatic Audiences

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