Events

Masters of Brand Measurement

In this lively discussion with panelists across the media TV ecosystem — learn what challenges, opportunities and foresights our experts have when it comes to the ever changing cross-media media marketplace. Hear from our Masters on topics like:

  • Cross-media TV’s response to future-proofing
  • The multi-currency TV marketplace
  • Evolving consumer viewing habits
  • What marketers need to focus on to produce real-life outcomes

Watch this Zoom discussion and Q&A now, on-demand.

Register

Masters of Brand Measurement

Upwave gathered a panel of industry experts for this installment of our Masters of Brand Measurement event: Going Beyond Currency.

With the efforts like the newly-formed JIC, we know progress and innovation is being made on certifying alternative currencies.

So, we asked - what's next?In this lively discussion around the future of currency, hear from our Masters on topics like:

  • The evolving definition of Currency
  • Audience guarantees
  • Standardizing Outcomes
  • Full-funnel measurement
  • and more

Watch this Zoom discussion and Q&A now, on-demand.

Watch Recording

Events

Masters of Brand Measurement

Join us Thursday, March 3 at 10 AM PT / 1 PM ET

Check Out Upwave's Masters of Brand Measurement Event Series

Here

Events Recap

Missed one of our events? Be sure to check out our recaps!

8-17-22 Upwave + TVision | The Impact of Attention on Brand Lift

8-4-22 Masters of Brand Measurement | The Future of Cross Media TV

5-19-22 Alexis Ohanian – Will Web3 Disrupt Marketing

1-19-22 Expert Update from Upwave – Introducing Customer Forecast

12-8-21 Expert Update from Upwave – On-Target Profiles & Reach

11-10-21 Expert Update from Upwave – Mid-Campaign Reporting Made Easy

10-6-21 Expert Update from Upwave – Portfolio Analytics

9-5-21 ARF Audience x Science

7-29-21 Expert Update from Upwave – Self – Serve Brand Portfolios

6-18-21 Expert Update from Upwave – Introducing Opportunity Notifications

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-28-21 Upwave & Vizio – Clorox iConnect

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

10-28-21 Masters of Brand Measurement – The 4 S’s of Brand Measurement

9-9-21 Masters of Brand Measurement – How Do You Measure DEI Media Investments?

5-13-21 Masters of Brand Measurement – Rise of Retail Media

2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV

12-8-21 Expert Update from Upwave – On-Target Profiles & Reach

11-10-21 Expert Update from Upwave – Mid-Campaign Reporting Made Easy

10-6-21 Expert Update from Upwave – Portfolio Analytics

9-5-21 ARF Audience x Science

7-29-21 Expert Update from Upwave – Self – Serve Brand Portfolios

6-18-21 Expert Update from Upwave – Introducing Opportunity Notifications

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-28-21 Upwave & Vizio – Clorox iConnect

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

10-28-21 Masters of Brand Measurement – The 4 S’s of Brand Measurement

9-9-21 Masters of Brand Measurement – How Do You Measure DEI Media Investments?

5-13-21 Masters of Brand Measurement – Rise of Retail Media

2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV

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