Upwave hosts several events, speaks at top tier AdTech conferences, and produces informative webinars sharing the latest and most cutting-edge developments in brand analytics and optimization.

Events Recap

Missed one of our events? Be sure to check out our recaps!

2-11-20 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV

Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

Webinar – How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution

Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

Webinar – How Much Brand Awareness Lift Should I Be Expecting?

Upwave & Greenbook – Verizon Case Study: The Revolution of Activating Insights via Programmatic Audiences

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift