Expert Update from Upwave

Wednesday, January 19 – Learn how Upwave’s Customer Lift allows marketers to quantify how many new customers are acquired or retained from your brand campaigns.

Learn About Masters of Brand Measurement Event Series


Events Recap

Missed one of our events? Be sure to check out our recaps!

12-8-21 Expert Update from Upwave – On-Target Profiles & Reach

11-10-21 Expert Update from Upwave – Mid-Campaign Reporting Made Easy


10-6-21 Expert Update from Upwave – Portfolio Analytics


9-5-21 ARF Audience x Science

7-29-21 Expert Update from Upwave – Self – Serve Brand Portfolios


6-18-21 Expert Update from Upwave – Introducing Opportunity Notifications

5-26-21 Expert Update from Upwave – Customer Lift Deep Dive

4-29-21 Expert Update from Upwave – Customer Lift

4-28-21 Upwave & Vizio – Clorox iConnect

4-15-21 Expert Update from Upwave – When Persuadable Audiences meet Custom Algorithms

3-25-21 Expert Update from Upwave – Optimization in Action

3-4-21 Expert Update from Upwave – Outperformance Indicator

1-27-21 Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

1-20-21 Expert Update from Upwave – Audience Targeting Verification, How Much is Good Enough?

12-17-20 Webinar – How to Tie Brand Lift to Sales

12 – 1 – 20 Webinar – How Much Lift in Ad Recall Should I Expect from My Campaigns?

11-12-20 Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

8-8-20 Webinar – How Much Brand Awareness Lift Should I Be Expecting?

1-27-20 Upwave & Popsugar – Media Insights & Engagement Conference

11-5-19 Upwave & Drinkworks – The Market Research Conference

8-14-19 Upwave at ARF Leadership Lab – Do’s and Don’ts in Measuring Incremental Brand Lift

10-28-21 Masters of Brand Measurement – The 4 S’s of Brand Measurement


9-9-21 Masters of Brand Measurement – How Do You Measure DEI Media Investments?


5-13-21 Masters of Brand Measurement – Rise of Retail Media


2-11-21 Masters of Brand Measurement – Is There a Short Termism Problem in Marketing?

10-29-20 Masters of Brand Measurement – How CTV is Disrupting TV Buying and Measurement

7-23-20 Masters of Brand Measurement – Balancing Brand Metrics & Sales Metrics

3-10-20 Masters of Brand Measurement – The Future of TV