AI Campaign Insights Reports Generally Available
AI Campaign Insights Reports are now generally available.
These reports are 100% AI-generated on-demand slide decks that summarize overall performance, surface insights, and make recommendations you can apply in-flight or on future campaigns.
To access or generate a new report, click ‘AI Campaign Insights Reports’, choose Google Slides or PowerPoint, and select results to date or a previous date.
Feedback is welcome at feedback@upwave.com.

Quarterly Norms Update
All Industry Norms and Tactic Norms (Channel, Ad Environment, Banner Size, and Video Length) have been refreshed through Q4 2025. KPIs are newly available for select channels and environments.