June 2024 Product Release Notes

By Jeremy O'Brien June 11, 2024

June 2024 Product Release Notes

AI Campaign Insights Reports | Open Beta

Thanks to your continued feedback, the AI Campaign Insights Report enhancements keep coming!

Bayes, Upwave’s AI agent, now employs an even more intelligent and nuanced approach to selecting cuts to highlight and recommend in campaign insights reports.  With added support for custom KPIs and graceful handling of long cut names, reports are more user-friendly than ever.  And they’ve been enriched with an overview of campaign details, a recap of survey question phrasing, and definitions for all your target audiences.

Automated Templates for Tactic Mapping

With automated templates for tactic mapping, Upwave automatically populates your mapping sheet using data from your tag and the ad server reports you set up. Automated templates update daily, and include the most recent IDs, names, and impression counts available. 

Preview groupings and catch any typos and/or inconsistencies in naming with the new Taxonomy tab, which auto-populates as you input categories and cuts on the Dimension tabs. 

Still setting up your ad server report? You can now map IDs without names to tactic cuts. 

A full FAQ is available in our knowledge base, here

Coming Soon: On-Demand Tactic Mapping

With on-demand tactic mapping, you can tactic map on your timetable! 

Once you complete mappings for your campaign, you can apply them with a click in the Upwave platform. Your tactic mapping changes will typically be live within 3 business days after submission.

Stay on top of tactic mapping with new checklist tasks and reminder emails. Upwave will notify you in the platform and by email when new IDs are available for mapping.