Explore the Methodology Behind Your Results, On Demand
AI Campaign Insights Sessions, powered by Upwave’s AI Agent Bayes, make it easy to explore the methodology behind your campaign results on demand, whenever questions arise. Without leaving the platform, you can better understand the methodology powering your results, helping you interpret findings with greater confidence and apply those learnings to future campaigns.
Simply chat with Bayes to ask why a specific cut performed the way it did or what a result suggests for your next flight. Bayes responds in the context of your campaign, so the answers reflect your data rather than generic best practices. You can also ask how Upwave ensures high-quality results throughout the measurement process, from recruitment and quality control to causal modeling.
AI Campaign Insights Sessions are currently available through an early access program as we continue expanding capabilities and onboarding additional customers. Interested? Let us know at product@upwave.com.
Contextualize Performance in AI Campaign Insights Sessions
You can now spend less time tracking down benchmarks for your reporting by using AI Campaign Insights Sessions. Upon request, Bayes can compare your KPIs to Upwave Norms to highlight overall campaign performance and frame key findings in context. See Platform Norms, Industry Norms, and Brand Maturity Norms side-by-side, or select one for inclusion in a lift table for faster, easier interpretation of your Brand Lift performance.
Additional Analysis in The Trade Desk
For campaigns leveraging Upwave’s integration with The Trade Desk, Rounded Days From Last Exposure slices are now available to help you analyze the decay of brand impact following ad exposure.