March 2026 Product Release Notes

By Jeremy O'Brien March 30, 2026

March 2026 Product Release Notes

Brand Measurement, Now Conversational

Engage live with Upwave’s AI agent, Bayes, through AI Campaign Insights Sessions.

AI Campaign Insights Sessions introduce a purpose-built analytical interface for brand measurement. Bayes follows the logic of your question, adapts to context, and keeps the analysis moving while surfacing answers using live campaign measurement data whenever questions arise.

Whether you’re mid-flight or planning next steps, Bayes is available whenever questions arise — day, night, or even right before a client call.

AI Campaign Insights Sessions is currently available through an early access program as we continue expanding capabilities and onboarding additional customers. Interested? Let us know at product@upwave.com!