Ad MeasurementEvents

Upwave Presents The Next Generation of Ad Effectiveness

By January 26, 2017May 18th, 2021No Comments

Media Insights Conference

Join Upwave at the Media Insights & Engagement Conference 2017 on January 31st for an exclusive presentation on The New Generation of Ad Effectiveness. The event will take place at 5:30 PM at The Ritz-Carlton in Fort Lauderdale, FL.

Our CEO Chris Kelly, will explore new ways marketers can conduct ad effectiveness studies using a new “publisher network” methodology. This can be utilized to increase response rate and representativeness while decreasing user experience interruptions. See a full description below:

Media Insights teams have previously been limited to panels, in-banner surveys, and on-site intercepts to measure ad effectiveness. Yet all these have well-established shortcomings. Fortunately, a new “publisher network” methodology can be utilized to increase response rate and representativeness while decreasing user experience interruptions. Also, most major media companies utilize a Data Management Platform (DMP), but ad effectiveness is run outside of the DMP. That is now fixed: Upwave will explain how they integrate with major DMPs to expand ad effectiveness capabilities while simplifying execution.