After our first successful panel in San Francisco, Upwave was happy to host “Trends in Ad Measurement” in New York. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of brand leaders in Ad Research: –Alissa Tofias – Director of Digital Marketing at HBO –Jonny Silberman …
Trends in Ad Measurement” NYC moderated by Chris Kuist Read More »
Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …
Audience Validation: The Next Step In Programmatic Quality Read More »
Upwave’s “Trends in Ad Measurement” event is becoming a hidden gem amongst NYC’s marketing professionals! On June 6th, our Trends’ attendees got to hear from industry leaders from AKQA, GroupM, and Hulu. Today’s industry hot topics had everyone chatting. To recap, below is a breakdown of the main themes discussed: Auto Optimization In Brand Measurement …
After our successful event in San Francisco, Upwave is bringing “Trends in Ad Measurement” to NYC on Thursday, February 8th, 2018. Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation. Moderated by Chris Kuist, Sr. VP of Research and Impact at the IAB, and joined by a panel of industry …
Trends in Ad Measurement NYC – Panel & Happy Hour on 2/8/2018 Read More »
Upwave was invited to speak at SampleCon 2019 in Austin with our client Constellation Brands. Our session titled “Network Activation for Off-Premise Insights” will take place on Tuesday, February 12th at 11 AM. Session Description: Constellation Brands insights team is charged with understanding alcohol sales in restaurants (on-premise) and at home (off-premise). They partnered with …
Upwave at SampleCon 2019 with Constellation Brands Read More »
On Thursday, November 2nd, 2017, Upwave sponsored “Trends in Ad Measurement”, a candid, information-packed panel discussion moderated by Paul Donato, Chief Research Officer at The Advertising Research Foundation (ARF) on the challenges and opportunities associated with the current state of Ad Measurement. Paul was joined by a panel of industry leaders in Ad Research: Dan …
Upwave’s “Trends in Ad Measurement” Panel, moderated by The ARF Read More »
Upwave was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled “Maximizing your Programmatic Buy”. Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation …
How Microsoft Measures Brand Equity in Digital Age It’s not often that you hear the issue of brand equity discussed at an attribution conference, but in this age of digital advertising, many marketers and advertisers think there is a trade off between focusing on sales and conversion versus building brand equity. Microsoft’s Advertising Effectiveness Innovator …
Upwave at Attribution Accelerator with Microsoft Read More »
Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN …
Upwave at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group) Read More »
Last week was America’s big marketing and advertising conference, Advertising Week, and no doubt that a lot of the buzz centered on the continued Russian ad scandal and Google’s YouTube mea culpa. However, while those crises and respective responses are quite important to advertisers, it was the breakout panels where the significant issues that brands …
Advertising Week: Panel Highlights Ad Measurement in the Mobile Era Read More »
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