New Banner Size and Video Length Tactic Norms
Upwave now offers Tactic Norms for Banner Sizes (i.e. 728×90, 320×50, 1080×1920, etc.) and Video Lengths (:06, :15, :30, :90), expanding the tools you have to benchmark brand lift performance.
Access Tactic Norms for your campaigns in dedicated tabs within the downloadable norms sheet or by viewing relevant cuts in the lift table.
- To download a norms sheet, go to your campaign’s dashboard tab, click the norms button, click the download link at the bottom of the modal, and then open the file and click on the Banner Size or Video Length tabs.
Just as with other Tactic Norms, Upwave’s AI agent, Bayes, recommends Banner Size and Video Length norms for many relevant cuts; but you can also set, change, or remove the norm applied by hovering over it in the sidebar and clicking the gear icon.
Quarterly Update of Industry and Tactic Norms
All Industry Norms and Tactic Norms have been refreshed to include results from relevant campaigns completed during Q3.
Lower Campaign Minimums
Upwave’s minimum impression threshold for campaigns set up at app.upwave.com is now three million impressions. This means more campaigns are now eligible for brand lift measurement – with no cap on the number of respondents.
Faster CM360 Integration Setup and Troubleshooting
For campaigns using Upwave’s Campaign Manager 360 integration, the CM360 user profile associated with your Upwave team is listed on your campaign’s Tag Management page to make it easier for you to set up and troubleshoot tagging and discrepancy monitoring.
Learn more about Upwave’s CM360 integration here.
