Request Cross Cuts
Quickly create your own custom data cuts by crossing different categories directly in the Upwave UI. Click Request Cross Cuts from either the sidebar or dashboard ellipsis menu, select categories you want to cross, and granular performance results are available within two business days.
Learn more here.
Upwave Norms in the AI Campaign Insights Reports
Bayes now contextualizes your campaign results with Upwave Norms so you can spend less time tracking down benchmarks for your reporting.
When helpful for interpretation, Bayes compares your KPIs to Upwave Norms to highlight overall campaign performance and frame key findings in context. The referenced norm– Platform, Industry, or Brand Maturity–is clearly noted in footnotes and explained in an appendix methodology slide.
