All Upwave Norms in Lift Tables
Now in Open Beta, all Upwave Norms are available in lift tables for faster, easier interpretation of your brand lift performance. Use the updated norms toggle above the upper right corner of a lift table to select which norms to display in the norms column:
Platform Norms for the overall cut and Tactic Norms for other relevant cuts.
Industry Norms for the overall cut (no norms for other cuts).
Brand Maturity Norms for the overall cut (no norms for other cuts).
Even More Cuts and Cross Cuts by Default
You can now access even more cuts for your campaigns when results are available. The cuts are created automatically for you and available in the Brand Lift, Brand Optimization, and Brand Reach tabs, as well as downloadable results.
Age (Broad)
Census Division
Census Division X Survey Completion Month
Target Audience X Survey Completion Month
Target Audience X Survey Completion Quarter
Automated Reminder When Campaign Results Complete
Upwave now automatically emails Campaign Setup & Management notification contacts when your campaign ends. Click the link to your campaign dashboard to review complete measurement results, create and update cuts, or generate an up-to-date AI Campaign Insights Report. AI Campaign Insights Reports are 100% AI-generated slide decks that clearly summarize overall performance, surface insights into what’s driving it, and make concrete recommendations that you can apply in-flight or on future campaigns.
