Cross Cuts Results Now Available Next Day
The more granular your results, the deeper the insight, and the stronger the story you can tell about your campaign.
Now, cross cuts get you there faster than ever. Build the custom cuts that matter most to your campaign, crossing any categories you choose, and your cuts are created automatically in a moment.
Click ‘Create Cross Cuts’ from either the sidebar or dashboard ellipsis menu and select the categories you want to cross. Granular performance results are available the next day in the Brand Lift, Brand Optimization, and Brand Reach tabs, as well as in your downloadable results.
Learn more here.
Create Cross Cuts Within AI Campaign Insights Sessions
When a new question comes up mid-analysis, you can now build the cut you need without leaving the conversation.
Ask Bayes to create cross cuts, or ask for a breakdown of your results that isn’t available yet, and Bayes will bring cut creation right into your Session. Select the categories you want to cross, submit, and pick up the discussion where you left off. Act on new ideas the moment they occur to you, then start a new Session tomorrow to dig into the insights they uncover.
Explore Tactic-Level Frequency Insights
See which tactics keep driving lift as frequency builds, and which stop, to optimize campaigns in-flight.
Cross any tactic category with frequency and results narrow to people at that exposure level for that tactic. A CTV frequency of 3 means three CTV impressions, regardless of what that person saw elsewhere. Cuts without a tactic continue to use campaign-level frequency.
Frequency can also be part of a three-way cut, alongside a tactic and another dimension. In Age × Channel × Frequency, the frequency applies to the channel, and only people in the named age range are included.
Generation Cuts Created by Default
You can now access more cuts for your campaigns when results are available. Generation cuts are created automatically for you and available in the lift, optimization, and reach tabs, as well as downloadable results.