ad tech

Measurement Landscape Sparks Chatter in the Industry, Leaders React to VAB/NBCUniversal Framework

For years, the measurement landscape has been known to be a jumbled, chaotic space, lacking a common understanding, language and framework. Special thanks and acknowledgement to the VAB’s Measurement Innovation Task Force, and Kelly Abcarian of NBCUniversal, for taking on the herculean task and creating this graphic for presentation at the most recent beet.tv Beet …

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Online Ad Effectiveness Research Grows Up

“The days of giving digital a pass are over. It’s time to grow up.” -Marc Pritchard, Chief Branding Officer, Procter & Gamble, January 2017 When the CBO of P&G tells us to grow up, we listen. And after speaking with clients at last month’s Media Insights Conference, it’s clear that there’s consensus: online advertising research …

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