Tech

Airbnb logo redesign: More people see hearts than naughty parts

Airbnb recently launched a massive site redesign, complete with a brand new listings page and company logo. The new logo immediately caused media uproar, as many thought the Bélo depicts something more scandalous than a “symbol of belonging” as explained by Airbnb. Online discussion was less about whether the logo has human anatomical associations and …

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What Chrome’s Privacy Protections mean for Brand Lift Measurement

Google announced yesterday new privacy controls for users of its Chrome browser.  Browser privacy moves – like the ITP feature of Safari and Firefox – can be confusing and raise questions about the impact on ad effectiveness measurement.  For advertisers measuring brand campaigns, Chrome’s changes don’t affect the ability to measure brand sentiment for users …

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Tech Trust Index shows consumers trust Google and Amazon but not Sprint and AOL

It’s no secret that tech companies amass vast stores of user information, from tax records to snapshots of pumpkin spice lattes. What’s more ambiguous is how this personal information is used. And while major Internet companies like Google, Yahoo, Apple, Facebook, and Microsoft publish transparency reports to distance themselves from NSA spying paranoia, companies like AT&T and …

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Tying Viewability & Persuasion Analytics: Upwave Teams with Oracle Data Cloud on Moat Analytics Integration

  Upwave Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising SAN FRANCISCO —  Upwave, a leading brand advertising measurement company, today announced a collaboration with Oracle Data Cloud to integrate attention data from its ad-viewability platform Moat Analytics with brand impact data from the Upwave Brand Measurement platform. …

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Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

With a new CEO last summer and a $1b acquisition this spring, Yahoo has been changing significantly. Next up is its iconic logo: Tomorrow Yahoo will unveil a new logo to signify the new era. To draw attention to the change, Yahoo has been displaying a different logo every day for the last month. We were …

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Inaccurate Segments May Be Costing Advertisers Billions

Our CEO Chris Kelly was featured as a guest writer on AdExchanger’s “Data-Driven Thinking” column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments May Be Costing Advertisers Billions We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending …

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