Airbnb recently launched a massive site redesign, complete with a brand new listings page and company logo. The new logo immediately caused media uproar, as many thought the Bélo depicts something more scandalous than a “symbol of belonging” as explained by Airbnb. Online discussion was less about whether the logo has human anatomical associations and …
Airbnb logo redesign: More people see hearts than naughty parts Read More »
This column was originally written by Upwave for publication by VentureBeat. Encapsulating a business in a single word or phrase can be a daunting task. For startups, the name of the business becomes the first word of every investor pitch and the first message that’s spread to potential users. Although it’s often dramatized, a solid …
Google announced yesterday new privacy controls for users of its Chrome browser. Browser privacy moves – like the ITP feature of Safari and Firefox – can be confusing and raise questions about the impact on ad effectiveness measurement. For advertisers measuring brand campaigns, Chrome’s changes don’t affect the ability to measure brand sentiment for users …
What Chrome’s Privacy Protections mean for Brand Lift Measurement Read More »
It’s no secret that tech companies amass vast stores of user information, from tax records to snapshots of pumpkin spice lattes. What’s more ambiguous is how this personal information is used. And while major Internet companies like Google, Yahoo, Apple, Facebook, and Microsoft publish transparency reports to distance themselves from NSA spying paranoia, companies like AT&T and …
Tech Trust Index shows consumers trust Google and Amazon but not Sprint and AOL Read More »
Upwave Teams with Oracle Data Cloud on Moat Analytics Integration Collaboration correlates viewability and brand-lift data so brands can optimize digital advertising SAN FRANCISCO — Upwave, a leading brand advertising measurement company, today announced a collaboration with Oracle Data Cloud to integrate attention data from its ad-viewability platform Moat Analytics with brand impact data from the Upwave Brand Measurement platform. …
With a new CEO last summer and a $1b acquisition this spring, Yahoo has been changing significantly. Next up is its iconic logo: Tomorrow Yahoo will unveil a new logo to signify the new era. To draw attention to the change, Yahoo has been displaying a different logo every day for the last month. We were …
Yahoo showed us 30 days of logos. Here’s the one consumers liked best. Read More »
Our CEO Chris Kelly was featured as a guest writer on AdExchanger’s “Data-Driven Thinking” column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments May Be Costing Advertisers Billions We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending …
Inaccurate Segments May Be Costing Advertisers Billions Read More »
At Upwave we are constantly working to improve our product offerings, through new partners, enhancing current features and building new features to better adapt to industry trends and our clients’ needs. We are excited to announce our most recent enhancement of our current reporting, redesigned charts. The next time you log into your survey dashboard …
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