Upwave is proud to return to the Quirk’s Event this time in Irvine, CA. See our CEO Chris Kelly give an exclusive presentation on the power of Retargeted Surveys and how organizations can still collect insights while protecting the consumer journey.
See below for the full description of our Quirk’s presentation:
Retargeted Surveys: Collecting Insights While Protecting Customer Experience
Using annoying pop-ups or mass e-mails that end up in the spam folder? There is a more efficient way to survey your customers online without impeding their digital experience.
Retargeted Surveys is the approach of tagging your customers (whether from a site visit, CRM integration or DMP integration) then surveying them later across the Web. This means you no longer need to roadblock your customers with site intercept surveys or hit their inbox with requests for feedback. This leads to a more representative slice of your audience while respecting the customer experience. Plus, whatever you already know about the customer can be used to target the specific questions they see.
Upwave will explore how researchers leverage this technology to study their customers. Hear the benefit to brands, e-commerce sites, media companies and more.
The Quirk’s Event will be held February 28-March 1, 2017.