Market Research

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

As covered by Bloomberg, Upwave’s Amazon study data powers some of the most important stats in business and brand intel. Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound 2017 Upwave Study Finds 84 Percent in U.S. Expect to Buy Through Amazon This Holiday Season A new study of 2,000 U.S. …

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Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers

From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses on perfected images, allowing users to set their desired saturation points, highlights, and sharpness. Additionally, Instagram’s shifted focus to ad-based material creates additional barriers compared …

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Upwave at SampleCon 2019 with Constellation Brands

Upwave was invited to speak at SampleCon 2019 in Austin with our client Constellation Brands. Our session titled “Network Activation for Off-Premise Insights” will take place on Tuesday, February 12th at 11 AM. Session Description: Constellation Brands insights team is charged with understanding alcohol sales in restaurants (on-premise) and at home (off-premise). They partnered with …

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25 Million Verizon/AT&T Subscribers Up for Grabs in Next Six Months

Verizon and AT&T are the dominant US wireless carriers, with over 70% of subscribers between them. T-Mobile just announced a good quarter driven by new customers, mostly poached from AT&T. We wondered, how many people are going to abandon AT&T and Verizon this year? We asked AT&T and Verizon wireless customers – specifically those who …

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One Third of Midwestern Smokers Smoke at Least a Pack Per Day

According to the CDC, the percentage of American adults that smoke cigarettes is at its lowest point since they started tracking (currently about 17% of American adults smoke). That seems good. But we wanted to dive a little deeper. Are American smokers also smoking fewer cigarettes per day? It turns out, no. In November 2015 …

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