As an Adobe Audience Manager partner, Upwave was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies.
Upwave will be right in front of the main Adobe Booth (Booth #957L). Join us as we have a special presentation on how Adobe clients can validate their own audience segments through the Upwave platform.
With the rise of programmatic advertising, not all audience segments are created equal. Upwave’s Audience Validation product allows brands and agencies to better measure which programmatic segments actually contain their desired audience. As we presented with our client from AKQA, Audience Validation is the future for keeping programmatic quality and accountability.