Upwave Study Uncovers Most Memorable Brand Advertising Slogans
KFC “Finger-lickin’ good” edges Kay Jewelers “Every kiss begins with Kay” for top spot
News
Build Your Own Consumer Confidence Index
We recently shared a new functionality of Upwave with subscibers to our newsletter: trackers. We’ve seen a great response from our clients, who have used them to track brand satisfaction, measure changes in consumer preferences, and even create consumer confidence indexes. If your work is affected by broad, macro trends, keeping an eye on consumer …
New Dashboard Features: Demographic Data Breakdown, Error Bars & more
Over the past few months here at Upwave we have been releasing new features to better support our clients to make the most out of every study ran and gain true insights. We are excited about a number of the features you will start to see in the coming months including advanced variables, and custom …
New Dashboard Features: Demographic Data Breakdown, Error Bars & more Read More »
Upwave Announces $6 Million in Series A Funding
Upwave is excited to announce that we’ve raised $6 million in Series A financing. The round was led by IDG Ventures with participation from Bloomberg Beta, Alexis Ohanian & Garry Tan, and strategic angels like Tom Patterson, a former SVP at MarketTools. Our existing investors (SoftTech and PivotNorth) also returned for this round. We’re extremely …
Our Flexibility with Customers during Covid-19
Upwave understands many of our customers and partners are undergoing economic stress due to Covid-19. We are striving to be as flexible as possible during these challenging times.
Audience Validation: The Next Step In Programmatic Quality
Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …
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Airbnb logo redesign: More people see hearts than naughty parts
Airbnb recently launched a massive site redesign, complete with a brand new listings page and company logo. The new logo immediately caused media uproar, as many thought the Bélo depicts something more scandalous than a “symbol of belonging” as explained by Airbnb. Online discussion was less about whether the logo has human anatomical associations and …
Airbnb logo redesign: More people see hearts than naughty parts Read More »
Zappi and Upwave Launch Real-Time Brand-Impact Measurement Application
Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns
Inaccurate Segments May Be Costing Advertisers Billions
Our CEO Chris Kelly was featured as a guest writer on AdExchanger’s “Data-Driven Thinking” column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments May Be Costing Advertisers Billions We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending …
Inaccurate Segments May Be Costing Advertisers Billions Read More »
Largest existing survey shows 19% support a name change for the Washington Redskins
The Washington Redskins have recently garnered criticism, most notably by sportscaster Bob Costas and President Obama, for a team name many consider to be racially offensive towards Native Americans. But a name change is certainly not on the horizon for the storied NFL program, according to the team’s owner Daniel Snyder. Given the high-profile debate, we at Upwave were curious …
Largest existing survey shows 19% support a name change for the Washington Redskins Read More »
