News

Audience Validation: The Next Step In Programmatic Quality

Upwave presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the “Who” question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using …

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Airbnb logo redesign: More people see hearts than naughty parts

Airbnb recently launched a massive site redesign, complete with a brand new listings page and company logo. The new logo immediately caused media uproar, as many thought the Bélo depicts something more scandalous than a “symbol of belonging” as explained by Airbnb. Online discussion was less about whether the logo has human anatomical associations and …

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Inaccurate Segments May Be Costing Advertisers Billions

Our CEO Chris Kelly was featured as a guest writer on AdExchanger’s “Data-Driven Thinking” column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below: Inaccurate Segments May Be Costing Advertisers Billions We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending …

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Largest existing survey shows 19% support a name change for the Washington Redskins

The Washington Redskins have recently garnered criticism, most notably by sportscaster Bob Costas and President Obama, for a team name many consider to be racially offensive towards Native Americans. But a name change is certainly not on the horizon for the storied NFL program, according to the team’s owner Daniel Snyder. Given the high-profile debate, we at Upwave were curious …

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