Upwave was invited to speak at SampleCon 2019 in Austin with our client Constellation Brands. Our session titled “Network Activation for Off-Premise Insights” will take place on Tuesday, February 12th at 11 AM.
Constellation Brands insights team is charged with understanding alcohol sales in restaurants (on-premise) and at home (off-premise). They partnered with Upwave to better understand why consumers don’t order alcohol from delivery services like Uber Eats or Door Dash. After collecting these insights, Upwave’s downstream capabilities enable Constellation Brands to generate additional audiences or “lookalikes” across their network. This enables Constellation Brands to create a direct link between consumer insights and activations for advertising testing.