Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Upwave was invited to speak with our client, Branded Entertainment Group (BEN Group), to discuss how brands can build brand equity and measure their success in the OTT era.
Our session details:
How OTT Has Changed the Way People Consume TV and What It Means For Brand Building
October 18th, 2018 – 11 AM
Universal City, CA
As OTT rises and gains TV market share, advertisers cannot rely solely on traditional Linear TV for brand building. Discover the latest demographic and behavioral trends of OTT viewership along with how this is influencing the industry. What opportunities are arising from OTT viewership for building effective brand equity?
Aaron Frank – SVP Insights, Strategy and Marketing, Branded Entertainment Network (BEN Group)
Jon Stewart – VP Measurement, Upwave