Miscellany

The great peanut butter debate: 57% of people prefer creamy over crunchy

Deep dish versus thin crust, white versus wheat, and skim versus two percent are all heated food debates. But creamy versus crunchy peanut butter is arguably the most contentious. Pizza preference has a clear geographic association, but the makeup of teams creamy and crunchy is largely unknown. So, we at Upwave wanted to get a handle …

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Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

While U.S. citizens undoubtedly have cause to wave their state flag, each of the 50 states also has its share of less than brag-worthy traits. It’s been shown that Americans have strong opinions about states beside their own, but we at Upwave were curious how residents of a state feel about home sweet home. We used our consumer survey service to …

Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much Read More »

What will happen to Walter White? We collected predictions from 700 ‘Breaking Bad’ fans

As “Breaking Bad” careens violently toward its series finale, many plot points are still up in the air: Will Walt escape the law? Will he reclaim his money from the Aryan Brotherhood? Does baby Holly stand any chance at avoiding severe psychological trauma? As an office full of “Breaking Bad” fans, we at Upwave were curious …

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