Survey research relies on the U.S. Census Bureau for sample weighting. Currently, the U.S. Census Bureau only uses binary male and female gender options. To combat this, Upwave and its customers have partnered with Queer the Census to advocate for an inclusive gender identity question in the Census to better-reflect the needs of trans and …
Upwave partnered with Alphonso TV to measure brand memorability and favorability through real-time surveys for this year’s Super Bowl. Respondents were asked to rate each metric on a score of one to five, after viewing the ad. [24 of the top brands were selected for the real-time surveys; six brands per quarter]. Many brands scored big …
Upwave conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical payment method used for purchasing. We captured brand awareness, purchasing and preferences in the premium jeans category. Key Takeways: In general, premium jeans imply a higher …
Read our exclusive release with Business Insider. Upwave Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content Apple HomePod Owners are Most Interested in Sponsored Content In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Upwave today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing …
Upwave Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content Read More »
Upwave conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase/viewing intent were included for both Nike and the NFL. Summary The sample was nationally representative of the US population on age and gender. Over one-third of respondents (35%) chose …
Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their fourth episode below with Mozilla CMO, Jascha …
The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla Read More »
Amazon takes top spot by wide margin, but technology least-trusted sector
KFC “Finger-lickin’ good” edges Kay Jewelers “Every kiss begins with Kay” for top spot
Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their second episode below and be sure …
The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft Read More »
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