From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses on perfected images, allowing users to set their desired saturation points, highlights, and sharpness. Additionally, Instagram’s shifted focus to ad-based material creates additional barriers compared …
According to the CDC, the percentage of American adults that smoke cigarettes is at its lowest point since they started tracking (currently about 17% of American adults smoke). That seems good. But we wanted to dive a little deeper. Are American smokers also smoking fewer cigarettes per day? It turns out, no. In November 2015 …
One Third of Midwestern Smokers Smoke at Least a Pack Per Day Read More »
Survey research relies on the U.S. Census Bureau for sample weighting. Currently, the U.S. Census Bureau only uses binary male and female gender options. To combat this, Upwave and its customers have partnered with Queer the Census to advocate for an inclusive gender identity question in the Census to better-reflect the needs of trans and …
With under 18 months remaining until the election, 2016 presidential hopefuls are announcing their bids. At the same time, the spotlight on the CEOs of technology companies has never been brighter. We decided to ask America which technology CEO they believe would make the best president. We surveyed 1503 voting age Americans, asking them to …
Upwave partnered with Alphonso TV to measure brand memorability and favorability through real-time surveys for this year’s Super Bowl. Respondents were asked to rate each metric on a score of one to five, after viewing the ad. [24 of the top brands were selected for the real-time surveys; six brands per quarter]. Many brands scored big …
It’s no secret that tech companies amass vast stores of user information, from tax records to snapshots of pumpkin spice lattes. What’s more ambiguous is how this personal information is used. And while major Internet companies like Google, Yahoo, Apple, Facebook, and Microsoft publish transparency reports to distance themselves from NSA spying paranoia, companies like AT&T and …
Tech Trust Index shows consumers trust Google and Amazon but not Sprint and AOL Read More »
The Washington Redskins have recently garnered criticism, most notably by sportscaster Bob Costas and President Obama, for a team name many consider to be racially offensive towards Native Americans. But a name change is certainly not on the horizon for the storied NFL program, according to the team’s owner Daniel Snyder. Given the high-profile debate, we at Upwave were curious …
Largest existing survey shows 19% support a name change for the Washington Redskins Read More »
Upwave conducted a study among consumers 18+ to understand which jeans brands they considered to be premium and to identify consumers’ “go-to” retailer for premium jeans and the typical payment method used for purchasing. We captured brand awareness, purchasing and preferences in the premium jeans category. Key Takeways: In general, premium jeans imply a higher …
Deep dish versus thin crust, white versus wheat, and skim versus two percent are all heated food debates. But creamy versus crunchy peanut butter is arguably the most contentious. Pizza preference has a clear geographic association, but the makeup of teams creamy and crunchy is largely unknown. So, we at Upwave wanted to get a handle …
The great peanut butter debate: 57% of people prefer creamy over crunchy Read More »
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