Consumer Behavior

Amidst 500% Growth in Demand for CTV Measurement Upwave Announces Enhanced CTV Measurement Suite

Upwave recently launched an enhanced suite of Connected Television (CTV) measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Upwave Digital Network. These additions complement Upwave’s industry-leading Brand Outcome cross-channel measurement, which analyzes the precise brand impact of advertising campaigns. Targeting Verification Targeting Verification allows …

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Why Is Digital Advertising Socially Important?

Upwave Director of Engineering George London is participating in important collaborations within the World Wide Web Consortium (W3C) Web Advertising Business Group with the aim of protecting consumer privacy in browser-based advertising. In addition to his technical insights, George contributed the following noteworthy section to a paper the group is drafting. The section is titled …

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Insights Summary: Nike + Colin Kaepernick

Upwave conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase/viewing intent were included for both Nike and the NFL. Summary The sample was nationally representative of the US population on age and gender. Over one-third of respondents (35%) chose …

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The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

  Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their fourth episode below with Mozilla CMO, Jascha …

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Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, …

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The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their second episode below and be sure …

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