Running a brand tracking study often means drowning in complex data and spending lots of money, but it doesn’t have to be that way. Upwave allows companies to perform simple brand tracking studies, asking a few core questions, that provide meaningful and statistically significant findings. Performing a regular study for as little as $1000 per quarter …
Advertisers have used Upwave’s consumer survey service in a variety of clever ways. Here are examples of some of our favorites: Predict banner performance If you run display advertising campaigns, you likely invest heavily in increasing your banners’ click-through rates. You can easily use surveys to test banner ad designs and calls to action: Just …
Advertisers can improve any campaign using consumer research. Here’s how Read More »
Online marketers have a plethora of web tools at their disposal. We at Upwave are happy to see online marketing surveys becoming a more popular one, since they can inform a wide variety of business decisions. Marketers have used our consumer survey service in many clever ways, so we wanted to share some highlights: Defining …
8 Clever Ways Online Marketers Use Consumer Surveys Read More »