Despite the recent growth of new social services like Snapchat, the undisputed kings remain Facebook and Twitter (sorry, Google+). We at Upwave were curious how users of both services would react if they were presented with a digital Sophie’s Choice: Making them select only Facebook or Twitter to keep using. We used our consumer survey …
Would you pick Facebook over Twitter? Probably, unless you’re a teen Read More »
While the federal government and your significant other may have very different interests in scouring your personal data, the potential privacy breach is troublesome in both cases. With data security and government surveillance perpetually in the news, we at Upwave decided to gauge public concern about data snooping in various forms. To evaluate this, we …
What’s worse than your mom seeing your web history? The NSA, Google Read More »
Is your new logo a success? Are you offering a service that consumers are excited about? Your company needs answers to these types of questions, but traditional research methods often aren’t a fit for a smaller company’s timeline or budget. However, emerging consumer research tools are making consumer data accessible to companies of any size. …
Types of questions every startup needs to answer Read More »
Running a brand tracking study often means drowning in complex data and spending lots of money, but it doesn’t have to be that way. Upwave allows companies to perform simple brand tracking studies, asking a few core questions, that provide meaningful and statistically significant findings. Performing a regular study for as little as $1000 per quarter …
Advertisers have used Upwave’s consumer survey service in a variety of clever ways. Here are examples of some of our favorites: Predict banner performance If you run display advertising campaigns, you likely invest heavily in increasing your banners’ click-through rates. You can easily use surveys to test banner ad designs and calls to action: Just …
Advertisers can improve any campaign using consumer research. Here’s how Read More »
Online marketers have a plethora of web tools at their disposal. We at Upwave are happy to see online marketing surveys becoming a more popular one, since they can inform a wide variety of business decisions. Marketers have used our consumer survey service in many clever ways, so we wanted to share some highlights: Defining …
8 Clever Ways Online Marketers Use Consumer Surveys Read More »
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