News
MediaPost, MarTech Advisor Highlight Upwave DMP Partnerships as Key to Programmatic
Media reports over the last year have underscored why it’s still the “Wild West” in programmatic, but Upwave continues to pioneer new ways to bring clarity to programmatic ad effectiveness, segment validation, segment creation and audience profiling. And, now the media has taken notice. On Friday, both MediaPost and MarTech Advisor spotlighted Upwave’s partnerships with …
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Our Newest Partner: Lotame
Upwave is proud to announce our newest partnership with the leading independent data management platform (DMP), Lotame. This offers clients a seamless way to conduct custom research and activate against exact audiences. “Appending behavioral and attitudinal data, in real-time, to self-reported data for instant insights into consumers’ engagements with a brand is the future of …
Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines
Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, …
Upwave achieves Privacy Shield Certification
Upwave is committed to protecting the privacy and security of our respondent data, which is why we welcomed the adoption of the new EU-U.S. Privacy Shield framework providing another mechanism for the transfer of personal data from the European Economic Area (EEA) to the US. We applied to be certified under Privacy Shield and are …
Upwave at Adobe Summit 2018
As an Adobe Audience Manager partner, Upwave was invited to showcase at the Adobe Summit Conference in Las Vegas. With our integration with Adobe, we offer unprecedented Ad Measurement opportunities for marketers including Audience Validation and Brand Lift studies. Upwave will be right in front of the main Adobe Booth (Booth #957L). Join us as …
Powering Effective PR Campaigns with Upwave
It’s not uncommon for our clients to be interested in sharing the fascinating insights they’ve received from their Upwave projects with their customers and clients. Many of the results we provide are used to create marketing and PR material. Recently, our partner Bloomreach used Upwave data to power, as PR Director Sam Moore said, “The …
