News

MediaPost, MarTech Advisor Highlight Upwave DMP Partnerships as Key to Programmatic

Media reports over the last year have underscored why it’s still the “Wild West” in programmatic, but Upwave continues to pioneer new ways to bring clarity to programmatic ad effectiveness, segment validation, segment creation and audience profiling. And, now the media has taken notice. On Friday, both MediaPost and MarTech Advisor spotlighted Upwave’s partnerships with …

MediaPost, MarTech Advisor Highlight Upwave DMP Partnerships as Key to Programmatic Read More »

Our Newest Partner: Lotame

Upwave is proud to announce our newest partnership with the leading independent data management platform (DMP), Lotame. This offers clients a seamless way to conduct custom research and activate against exact audiences. “Appending behavioral and attitudinal data, in real-time, to self-reported data for instant insights into consumers’ engagements with a brand is the future of …

Our Newest Partner: Lotame Read More »

Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their third episode below with Southwest CMO, Ryan Green, …

Leaning Towards the Customer w/ Ryan Green, Chief Marketing Officer of Southwest Airlines Read More »