Product Update

December 2020 Product Update: Searching and filtering placements for tagging!

What’s New: Searching and filtering placements for tagging Upwave’s self-serve tagging makes setting up campaign measurement a cinch.  Integrate your Upwave dashboard with you DCM account API and automatically retrieve placements, choose DCM or site-served for each placement, and download your tags. But working placement by placement can be tedious…so we’ve made it easier! Introducing …

December 2020 Product Update: Searching and filtering placements for tagging! Read More »

January 2021 Product Update: Saving Brand Lift and Targeting Verification Tables

What’s New: Saving Brand Lift and Targeting Verification Tables Upwave customers like having the option of visualizing results in tables as well as in charts. Now, in addition to exporting Brand Lift and Targeting Verification tables as PNG and XLSX files, you can save them to your Upwave dashboard just like charts.   Once you’ve created …

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August 2020 Product Updates: Automated Tag Management; Export Brand Lift & Targeting Verification Tables; and More

It has been another busy month for Upwave, adding new features at the request of our customers! You ask and we really do listen. You’ve now got access to self-serve tag management for tagging data whenever you need it; we’ve updated the Upwave dashboard, so you can export both Brand Lift and Targeting Verification tables …

August 2020 Product Updates: Automated Tag Management; Export Brand Lift & Targeting Verification Tables; and More Read More »

February 2021 Product Update: Optimization Tab, Census Baseline and Centralized Campaign Setup

What’s New: Optimization Tab Traditional brand lift reporting displays multiple metrics – observed lift, statistical significance – that can each tell a different story, making it hard to know how to interpret and act on insights mid-campaign. The response from research statisticians is generally to wait until determinations of statistical significance can be made with …

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Amidst 500% Growth in Demand for CTV Measurement Upwave Announces Enhanced CTV Measurement Suite

Upwave recently launched an enhanced suite of Connected Television (CTV) measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Upwave Digital Network. These additions complement Upwave’s industry-leading Brand Outcome cross-channel measurement, which analyzes the precise brand impact of advertising campaigns. Targeting Verification Targeting Verification allows …

Amidst 500% Growth in Demand for CTV Measurement Upwave Announces Enhanced CTV Measurement Suite Read More »

July 2020 Product Updates: Targeting Verification; Brand Lift Chart Export; and More

Upwave has been busy this month adding new features to the user dashboard, making it even easier to track and manage campaigns—features such as Brand Lift Chart export functionality, and collapsible, more conveniently placed sidebars. The biggest update; however, is the implementation of Targeting Verification, which will be rolled out to select users over the …

July 2020 Product Updates: Targeting Verification; Brand Lift Chart Export; and More Read More »

June Product Update: Historical Campaign Results Now Available in Upwave Dashboard

Thanks to continual updates and enhancements Upwave makes based on user feedback, analysts now have the ability to seamlessly download historical campaign results directly from the dashboard. With Upwave’s nightly data re-weighting, new advertising campaign results are generated every day. Users often want to use this daily data to track campaign performance over time, and …

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