Public Opinion

The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their second episode below and be sure …

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Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

As covered by Bloomberg, Upwave’s Amazon study data powers some of the most important stats in business and brand intel. Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound 2017 Upwave Study Finds 84 Percent in U.S. Expect to Buy Through Amazon This Holiday Season A new study of 2,000 U.S. …

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Upwave is Proud to Sponsor the Brand Knew Podcast

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their first episode below and be sure …

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Upwave Ad Study Shows Platform Weakness with Young Consumers

As covered by MediaPost and Marketing Dive, Upwave recently released a study showing which ad platforms rank highly for trust, relevancy, buying, and discovery by consumers. Digital advertising is one of the hottest markets across any vertical in the world, and is one of – if not the – best ways that brands large and …

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