Public Opinion

Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

While U.S. citizens undoubtedly have cause to wave their state flag, each of the 50 states also has its share of less than brag-worthy traits. It’s been shown that Americans have strong opinions about states beside their own, but we at Upwave were curious how residents of a state feel about home sweet home. We used our consumer survey service to …

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What will happen to Walter White? We collected predictions from 700 ‘Breaking Bad’ fans

As “Breaking Bad” careens violently toward its series finale, many plot points are still up in the air: Will Walt escape the law? Will he reclaim his money from the Aryan Brotherhood? Does baby Holly stand any chance at avoiding severe psychological trauma? As an office full of “Breaking Bad” fans, we at Upwave were curious …

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Secondhand vapor? Americans are split on public e-cigarette use

The e-cigarette industry is expected to clear $1 billion in 2013, and the success of the smokeless devices is reigniting the public smoking debate. Although marketed as a healthier alternative to traditional tobacco products, e-cigarettes lack an FDA ruling that backs the claim. And while the secondhand vapor produced by the devices hasn’t been shown to …

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Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web.

Heavily opinionated content, a not-so-subtle political bent, and occasional yelling are common on American news programs. The latest news service to launch, Al Jazeera America, promises not to follow suit. Its acting CEO told The New York Times that “viewers will see a news channel unlike the others, as our programming proves Al Jazeera America will air …

Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web. Read More »

Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

With a new CEO last summer and a $1b acquisition this spring, Yahoo has been changing significantly. Next up is its iconic logo: Tomorrow Yahoo will unveil a new logo to signify the new era. To draw attention to the change, Yahoo has been displaying a different logo every day for the last month. We were …

Yahoo showed us 30 days of logos. Here’s the one consumers liked best. Read More »