Public Opinion Archives - Page 2 of 3

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

Consumer Behavior, Market Research, News, Public Opinion / By Ally Buzzanga

As covered by Bloomberg, Upwave’s Amazon study data powers some of the most important stats in business and brand intel. Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound 2017 Upwave Study Finds 84 Percent in U.S. Expect to Buy Through Amazon This Holiday Season A new study of 2,000 U.S. …

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound Read More »

Upwave is Proud to Sponsor the Brand Knew Podcast

Consumer Behavior, News, Public Opinion / By Ally Buzzanga

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the initial sponsor – check out their first episode below and be sure …

Upwave is Proud to Sponsor the Brand Knew Podcast Read More »

Upwave Ad Study Shows Platform Weakness with Young Consumers

Ad Measurement, Consumer Behavior, Public Opinion / By Ally Buzzanga

As covered by MediaPost and Marketing Dive, Upwave recently released a study showing which ad platforms rank highly for trust, relevancy, buying, and discovery by consumers. Digital advertising is one of the hottest markets across any vertical in the world, and is one of – if not the – best ways that brands large and …

Upwave Ad Study Shows Platform Weakness with Young Consumers Read More »

How Upwave Clients are Shaping Markets

Consumer Behavior, Market Research, Public Opinion / By Ally Buzzanga

You read them in your daily life. You react to them to define your strategies. You use them to make your business case to customers in almost every marketing and sales effort. And, you may not even know that Upwave was powering them. Statistics powered by surveys are shaping and mapping business for every single …

How Upwave Clients are Shaping Markets Read More »

Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers

Consumer Behavior, Market Research, Public Opinion, Tech / By Ally Buzzanga

From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses on perfected images, allowing users to set their desired saturation points, highlights, and sharpness. Additionally, Instagram’s shifted focus to ad-based material creates additional barriers compared …

Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers Read More »

One Third of Midwestern Smokers Smoke at Least a Pack Per Day

Consumer Behavior, Market Research, Public Opinion / By Ally Buzzanga

According to the CDC, the percentage of American adults that smoke cigarettes is at its lowest point since they started tracking (currently about 17% of American adults smoke). That seems good. But we wanted to dive a little deeper. Are American smokers also smoking fewer cigarettes per day? It turns out, no. In November 2015 …

One Third of Midwestern Smokers Smoke at Least a Pack Per Day Read More »

Which Tech CEO Would Make the Best President?

Public Opinion, Tech / By Ally Buzzanga

With under 18 months remaining until the election, 2016 presidential hopefuls are announcing their bids. At the same time, the spotlight on the CEOs of technology companies has never been brighter. We decided to ask America which technology CEO they believe would make the best president. We surveyed 1503 voting age Americans, asking them to …

Which Tech CEO Would Make the Best President? Read More »

Tech Trust Index shows consumers trust Google and Amazon but not Sprint and AOL

Public Opinion, Tech / By Ally Buzzanga

It’s no secret that tech companies amass vast stores of user information, from tax records to snapshots of pumpkin spice lattes. What’s more ambiguous is how this personal information is used. And while major Internet companies like Google, Yahoo, Apple, Facebook, and Microsoft publish transparency reports to distance themselves from NSA spying paranoia, companies like AT&T and …

Tech Trust Index shows consumers trust Google and Amazon but not Sprint and AOL Read More »

Largest existing survey shows 19% support a name change for the Washington Redskins

News, Public Opinion / By Ally Buzzanga

The Washington Redskins have recently garnered criticism, most notably by sportscaster Bob Costas and President Obama, for a team name many consider to be racially offensive towards Native Americans. But a name change is certainly not on the horizon for the storied NFL program, according to the team’s owner Daniel Snyder. Given the high-profile debate, we at Upwave were curious …

Largest existing survey shows 19% support a name change for the Washington Redskins Read More »

The great peanut butter debate: 57% of people prefer creamy over crunchy

Consumer Behavior, Miscellany, Public Opinion / By Ally Buzzanga

Deep dish versus thin crust, white versus wheat, and skim versus two percent are all heated food debates. But creamy versus crunchy peanut butter is arguably the most contentious. Pizza preference has a clear geographic association, but the makeup of teams creamy and crunchy is largely unknown. So, we at Upwave wanted to get a handle …

The great peanut butter debate: 57% of people prefer creamy over crunchy Read More »

Public Opinion