Public Opinion

Upwave Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Read our exclusive release with Business Insider.  Upwave Study Uncovers Consumer Sentiment on Smart Speaker Sponsored Content Apple HomePod Owners are Most Interested in Sponsored Content In a study of 2,000 U.S. consumers, Market and Advertising Research and Measurement firm Upwave today released findings on consumers’ sentiment toward receiving sponsored content on smart speakers, a growing …

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Are Americans proud to be from their state? California and Oregon get a ‘Yes,’ Arizona and Indiana not so much

While U.S. citizens undoubtedly have cause to wave their state flag, each of the 50 states also has its share of less than brag-worthy traits. It’s been shown that Americans have strong opinions about states beside their own, but we at Upwave were curious how residents of a state feel about home sweet home. We used our consumer survey service to …

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Insights Summary: Nike + Colin Kaepernick

Upwave conducted a study to determine consumer sentiment towards the Nike ad featuring Colin Kaepernick the week it aired. Metrics such as brand favorability, and purchase/viewing intent were included for both Nike and the NFL. Summary The sample was nationally representative of the US population on age and gender. Over one-third of respondents (35%) chose …

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What will happen to Walter White? We collected predictions from 700 ‘Breaking Bad’ fans

As “Breaking Bad” careens violently toward its series finale, many plot points are still up in the air: Will Walt escape the law? Will he reclaim his money from the Aryan Brotherhood? Does baby Holly stand any chance at avoiding severe psychological trauma? As an office full of “Breaking Bad” fans, we at Upwave were curious …

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The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

  Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Upwave is proud to be the sponsor – check out their fourth episode below with Mozilla CMO, Jascha …

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Secondhand vapor? Americans are split on public e-cigarette use

The e-cigarette industry is expected to clear $1 billion in 2013, and the success of the smokeless devices is reigniting the public smoking debate. Although marketed as a healthier alternative to traditional tobacco products, e-cigarettes lack an FDA ruling that backs the claim. And while the secondhand vapor produced by the devices hasn’t been shown to …

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Will Americans trust Al Jazeera? It depends where viewers live, and how they browse the web.

Heavily opinionated content, a not-so-subtle political bent, and occasional yelling are common on American news programs. The latest news service to launch, Al Jazeera America, promises not to follow suit. Its acting CEO told The New York Times that “viewers will see a news channel unlike the others, as our programming proves Al Jazeera America will air …

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Yahoo showed us 30 days of logos. Here’s the one consumers liked best.

With a new CEO last summer and a $1b acquisition this spring, Yahoo has been changing significantly. Next up is its iconic logo: Tomorrow Yahoo will unveil a new logo to signify the new era. To draw attention to the change, Yahoo has been displaying a different logo every day for the last month. We were …

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